Home > Latest News > Beverages > Coca-Cola Unveils Partnership with Premier League

Coca-Cola Unveils Partnership with Premier League

5/30/2025 10:15:31 AM

Beverages

4 mins read

Coca-Cola becomes the Premier League’s Official Soft Drink Partner in a deal that kicks off for the 2025/26 season 

 

The Coca-Cola Company announces a new three-year partnership with the Premier League, signalling the brand’s return to the world’s most-watched football league. 

The partnership will bring supporters closer to the action through exclusive fan activations, centre circle  experiences, access to tickets, as well as becoming a partner of the upcoming Premier League Summer  Series.  

Coca-Cola will activate the sponsorship across multiple brands within its portfolio, including Coca-Cola  Original Taste, Coca-Cola Zero Sugar, Powerade, and Smartwater. 

The partnership will launch for the 2025/26 season with an exclusive on-pack promotion in stores across  the UK and Ireland. 

Commenting on the news, Javier Meza, President of Marketing, Europe, Coca-Cola, said, “We are thrilled to be partnering with the Premier League, the most competitive and compelling football league in the world. Football and the Premier League are global passion points, and we look forward to uplifting fans and making their experience even better by bringing them closer to the action.” 

Will Brass, Premier League Chief Commercial Officer, said: "We are delighted to welcome back Coca Cola as the Official Soft Drink Partner of the Premier League. Coca-Cola is loved and enjoyed by millions around the world, much like the Premier League, and bring years of experience in top level sport sponsorship and fan engagement. We look forward to working together over the coming seasons to drive further success for us both through this expansive, exciting partnership.” 

The Coca-Cola Company has been a long-term supporter of football, and this deal marks a return to the  Premier League after the company initially partnered with the competition from Season 2018/19 onward.

Other Articles You Might Like

Stuart

3/7/2024 12:07:19 PM

The Equiano Rum Co. launches Ominira, its first ever vintage
The Equiano Rum Co. has announced the launch of Ominira, its first ever vintage rum, and first release from its Legacy B...
Product Development 3 min read

Kim

4/28/2025 10:57:01 AM

iPRO Renews Long-Term Partnership with Royal Navy Rugby League for a Further Three Years
iPRO is delighted to announce the renewal of its long-standing partnership with the Royal Navy Rugby League (RNRL) for a...
News & Appointments 4 min read

Joanne

7/28/2025 8:52:32 AM

CELSIUS® Hits the Road to Fuel Fitness and Festival Spirit Across Ireland and the UK This Summer
New CELSIUS Airstream will fuel the festival spirit throughout the nation in August with engaging consumer experiences.
Beverages 4 min read

Joanne

6/4/2025 3:13:08 PM

YouMeSushi celebrate National Sushi Day 18th June!
National Sushi Day is fast approaching on 18th June. To mark the occasion YouMeSushi restaurant group are giving one luc...
Product Development 3 min read