CleanCo announces brand re-fresh and move to 0.0 ABV (alcohol-free)

CleanCo, now the world’s leading independent alcohol-free spirit brand, proudly unveils its new offering. The range of alcohol-free Gin, Rum, Whiskey, Vodka & Tequila brings together a year’s worth of work on an elevated look, a market-leading sustainable bottle and further recipe development of the already multi-award-winning liquids.

The entire range has transitioned from 0.4% ABV (officially non-alcoholic) to 0.0% ABV (officially alcohol-free), in a move to avoid any confusion for consumers and to cater for those who want to abstain from alcohol in its entirety, for personal or religious reasons.

Since its inception in 2019, CleanCo has spearheaded the no and low market, becoming the first of its kind to offer a full suite of alcohol-free alternatives to all major full-strength spirits.  It’s now the best-selling independent brand globally, the most 5-star rated on Trustpilot and holds over 30 awards from around the globe, including recent Great Taste & Gold ISWC wins.

CleanCo’s new look, developed in partnership with packaging design agency KnockOut, pays respect to the traditions of the classic spirit world whilst introducing distinctive modern twists for a new era of drinking.  The new CleanCo bottle retains its iconic hexagonal shape, whilst being significantly lighter. This reduction in glass, means each bottle now requires half the energy to make. Lighter glass frees up space for more bottles per pallet, in turn saving over 100 trees worth of wood every year.

The brand re-fresh launched, 1st October 2024 in time for Sober October, on both clean.co and in-store.