Home > Latest News > Product Development > Alcohol free mulled wine launches in the UK's biggest supermarkets

Alcohol free mulled wine launches in the UK's biggest supermarkets

Joanne

10/7/2024 9:22:38 AM

Product Development

3 mins read

Christmas is the perfect time of year to raise a glass and celebrate with loved ones. 

 

But with 30 per cent of men, and 26 per cent of women (excluding non-drinkers) reportedly cutting down the amount they are drinking in 2024, the festive season is set to look less boozy than usual. 

 

Just because you’re cutting down on alcohol doesn't mean you have to miss out on your favourite festive tipples. 

 

For the third consecutive year, alcohol free wine brand, Eisberg, has produced a delicious, seasonal alcohol-free Mulled wine - available again this year from Tesco.

 

If you’re looking to try an alcohol-free alternative this year, be quick on your feet, because for the past three years, Eisberg’s much-loved Mulled has flown off the shelves before Christmas week.

 

And with 59 per cent of people revealing that they would try alcohol free Mulled wine, we’re expecting another sell-out.

 

Dan Harwood, Managing Director for Eisberg's SW Wines Europe, said: “We are thrilled to be launching our Mulled wine in Tesco this Christmas.  

 

“Getting together with loved ones and sharing delicious food and drink is one of the highlights of Christmas. 

 

“Mulled wine is such a symbol associated with this time of year, and everyone deserves to enjoy a glass, whether you’re sober, sober-curious or not. 

 

“The low-and-no category is growing, and introducing seasonal favourites like this is important to give people the choice they deserve. 

 

“If you’re trying low/no alternatives for the first time, our 0% Mulled wine is a great entry point. When you think of a good mulled wine you think of all the flavours, spices and smells - which Eisbergs 0% still has. You really don’t miss the alcohol.”

 

Available for just £3 from October, the warming beverage packs a punch with comforting spices, aromas of dried fruit and touches of orange peel. 

Other Articles You Might Like

Chris

1/7/2026 3:46:24 PM

New for Veganuary: Sweet Freedom launches CHOC POT Hazelnot, a nut-free chocolate spread, exclusively at Asda
NUT-FREE hazelnut-style indulgence with NO palm oil, NO refined sugar and lower calories than leading brands Veganuary l...
Product Development 4 min read

Kim

10/2/2025 8:48:56 AM

Food & Drink Network UK at PPMA Total Show 2025: Innovation, Connection and the Road Ahead
Food & Drink Network UK joined industry leaders at PPMA Total Show 2025, showcasing packaging innovation, automation in ...

Joanne

9/19/2024 1:51:12 PM

Alternative soft drinks brand, Hip Pop, now available at Total Fitness
Hip Pop has launched its gut-friendly range of Kombucha and Soda in health club chain, Total Fitness.  
Beverages 1 min read

Joanne

10/28/2024 11:25:52 AM

ADRIATICO Launches Fourth Limited Edition Expression in the Amaretto Collection with Planteray Rum
ADRIATICO is once again disrupting the amaretto category by expanding its portfolio, this time in the world of rum. ADRI...
Product Development 4 min read