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Sea Change Wine Director on 2025 Alcohol-Free Trends & 0% Sparkling Alternative

Joanne

12/6/2024 10:03:03 AM

Beverages

4 mins read

L-R: Sea Change Directors: Toby Hancock, Simon Rolfe and Ian Hanley

As Dry January approaches, Sea Change spotlights alcohol-free trends to dominate 2025 and beyond. With 2.6 million fewer UK adults drinking alcohol weekly in 2024 compared to 2021 and 17% year-on-year growth, zero-alcohol sparkling wine is now one of the fastest-growing categories in the UK wine market.

2025 Alcohol-Free Trends and Sea Change’s Perspective:

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