Home > Latest News > Product Development > Naked set to re-launch core range, to reinforce quality and taste

Naked set to re-launch core range, to reinforce quality and taste

Stuart

9/7/2023 7:51:11 AM

Product Development

2 mins read

Naked, known for its adventurous, Asian flavours are excited to unveil the latest product and packaging upgrade on the 78g and Big Eat ranges, creating the ultimate eating experience for its valued customers. 

The new product reformulation brings punchier flavours and thicker egg noodles, providing the consumer with more bite and more depth of flavour for any lunchtime or afternoon treat. 

Naked product improvements come as a result of extensive research and development, focused on delivering an unparalleled flavour adventure. From classic flavours to innovative blends, the revamped flavours cater to diverse palates, whilst maintaining the adventurous essence that Naked is known for. 

Naked will launch the seven flavours this month; Singapore style curry egg noodles, Thai style green curry, Japanese style teriyaki, Thai style sweet chilli, Japanese style Katsu curry, Chinese style chow Mein and Cantonese style hoisin duck launching through September. 

The packaging re-design will extend across the full range when they launch in store. The designs have been optimised to stand out at fixture and to highlight the new taste appeal. The revitalised logo format is bolder and clearer, while the flavour call out remains striking. 

From September Naked will kick off its 360 "Sorry Not Sorry" campaign and marketing initiative across VOD, social media and PR; including sampling and paid influencer to accelerate brand awareness, build taste credentials and drive updated product offering. 

The new, upgraded Naked noodles will be available to buy in all major retailors from September, RRP £1.20. Noodle enthusiasts can indulge in the new punchier flavours that Naked has to offer. 

www.naked-noodle.com/products/

Other Articles You Might Like

12/5/2023 12:01:48 PM

The Busker Irish Whiskey Unveils Small Batch Single Pot Still Expression
Award-winning Irish Whiskey expands its portfolio with first small batch release, a new whiskey double aged in Bourbon a...
Product Development 0 min read

Joanne

12/18/2024 2:56:51 PM

Tipples for Dry January | Lyre’s Non-Alcoholic Spirits
Lyre’s Non-Alcoholic Spirits, a pioneer in the alcohol-free beverage industry, is pleased to announce that 2025 marks it...
Beverages 3 min read

Joanne

4/14/2025 10:20:21 AM

Diversey’s Combined Innovations Can Transform Your Cleaning and Boost Productivity
You face many challenges to your ability to compete in the food processing industry. With the expectation of doing more ...
News & Appointments 4 min read

Gina

11/15/2023 10:15:23 AM

Lucarelli Restaurants picks The King of Soho as its house pour spirits
The King of Soho, which was listed by  Lucarelli Restaurant Group in October, has become the restaurant group's house po...
Beverages 4 min read