Your evening of mystery just got a whole lot more interesting., Krispy Kreme® has forged a delicious alliance to launch the official The Traitors Doughnut.
Beneath its shield-like exterior lies a secret. Will you bite into a Faithful orange Kreme™ centre, or uncover The Traitors green Kreme™? Take a bite and your true allegiance will be revealed.
Based on the BBC’s BAFTA-winning global phenomenon - The Traitors’ fans and doughnut lovers everywhere can reveal their true identities with Krispy Kreme's new The Traitors Doughnut at participating shops nationwide. Grab your own The Traitors-inspired doughnuts from 28th September.
100% Traitor or 100% Faithful? - Choc coated shield, coloured Kreme™ and The Traitor’s sugar plaque (from £2.99)
From 28th September, customers who purchase a 4-pack of The Traitors doughnuts will be in for a chance to win The Traitors merch bundle* upon finding a winning gold piece sticker in their box.
“We are so excited to give fans their own immersive Traitors-inspired treat“ said Guy Meakin, President of Krispy Kreme® UK & IRE at Krispy Kreme. “With two new doughnuts featuring a delicious surprise inside, this collection is meant to be shared to form alliances or betrayals”.

Jason Easy, VP Licensing at All3Media International commented “Packed with delicious tension, we’re excited for fans to discover their true identity at first bite through this exciting partnership with Krispy Kreme.
Not only do The Traitors Doughnuts look fantastic, they taste even better- no matter whether you’re a Traitor or Faithful- and they mark an exciting addition to The Traitors expansive licensing programme.”
Krispy Kreme’s The Traitors Doughnut will be available in-shop, supermarkets nationwide and for delivery via Krispy Kreme's website from 28th September.

Additionally, The Traitors’ fans can enjoy the new doughnut as a single (from £2.99), 4-pack box (From £7.95) and dozen packs (from £21.99), as well as 6-packs available through delivery only.
Reveal your true identity with Krispy Kreme’s The Traitors Doughnut and share your experience by using #KrispyKreme and tagging @krispykremeuk on social media.