ESN, Germany's leading sports nutrition brand, today announces the launch of Designer® Protein Extra Creamy, a new protein range created for consumers who want strong protein performance without compromising on taste and texture.
As protein products continue to move into the mainstream, taste and enjoyment are playing an increasingly important role in helping consumers maintain healthy habits. For protein shake users, flavour and texture can be key factors when choosing a product (source: Kantar Qualitative Research, September 2025). In response to this demand, ESN has developed Designer® Protein Extra Creamy, offering a richer, smoother drinking experience alongside high-quality protein nutrition.
Whey-casein complex creates a creamier texture
The creamier texture comes from combining whey protein with casein, a milk protein that is digested more slowly than whey. This combination creates a richer, smoother texture, while the formula has deliberately been made less sweet to allow the natural flavour notes to shine through.
As whey protein is a core contributor to growth and maintenance of muscle mass, each serving contains up to 24 grams of protein¹ with no added sugars² and a maximum of 116 kcal.
Designer® Protein Extra Creamy is a new, standalone line within ESN’s wider protein portfolio, offering its own distinct texture and uses while being suitable for every moment of the day. Other ESN protein lines include Designer® Whey, Isoclear, Flexpresso and Protein Matcha.
Extensive versatility in eight flavours
Available in a 480g format (16 servings), the powder can be enjoyed as a traditional shake, stirred into porridge or breakfast bowls, drizzled over dishes, or used to create high-protein desserts and ice cream, including recipes made using a Ninja Creami.
The launch begins on 23 September with Vanilla Milk, Dark Cookies & Cream and Hazelnut Nougat, followed by Milk Chocolate and, later this year, Strawberry Cream, Cinnamon Cereal, Vanilla Speculoos and Ultra Dark Chocolate Limited.
A wider rollout across retail, including drugstores, will follow in early 2027. The launch will be supported by the “Enter the Extra Creamy World” campaign, giving customers the chance to win one of 100 Extra Creamy Boxes or one of ten Ninja Creami machines via the campaign page.
Like all ESN products, Designer® Protein Extra Creamy is regularly tested by independent external laboratories for microbiological quality, heavy metals and product-specific parameters to ensure the highest quality standards.
Mike O’Leary, PhD and Head of Product at ESN, said: “Consumers don’t want to choose between performance and genuine enjoyment when it comes to protein. Taste, and especially texture, largely determines how much you enjoy drinking a protein product and whether you make it part of your routine in the long term.”
¹ One serving consists of 30 g of product prepared with 200 ml of water.
² Contains naturally occurring sugars.
