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Punchy Enters Hydration Category with Two Electrolyte Drinks


6/4/2024 9:43:00 AM

Product Development

3 mins read

 Powered With: Electrolytes | Minerals | Vitamin C & D | Real Fruit 

 Proudly: Low Calorie | Recyclable | Plastic Free 

 Supports: Hydration | Muscle Function | Immunity 

Punchy is proud to announce the launch of two new canned hydration drinks, the first of their kind in the UK, and the brand’s first foray into hydration. Capitalising on the chance to premiumise a market still dominated by sports led, plastic packaged, artificial variants, Punchy have been swift to win listings in M&S, Ocado and eight national wholesalers. 

Punchy are on a mission to drive a refreshment renaissance, rewriting the rulebook with soft drinks that punch hard. They're proudly B Corp, sun worshippers (40% of their manufacturing is solar-power) and as much about sharing as sipping (donating 1% of their sales and a dash of their stock to FareShare annually). 

Building upon the success of its current range of Sipping Sodas, introduced in January 2020, Punchy continues to elevate the sparkling soft drinks landscape with its latest move into flavour led functionality. Punchy’s new range provides consumers with their daily wellness fix: whether a sunny day or recovery day, after party or after workout.


The Drinks 

Punchy kickstart their launch into hydration with two flavour variants: Blueberry and Mango. Both are lightly sparkling, refreshing pick me ups with a subtle dash of lemon juice to temper the natural sweetness of their lead fruits. 

Great flavour is served hand in hand with functionality. Key ingredients such as magnesium and potassium serve to support muscle function, reduce fatigue and balance electrolytes so as to keep dehydration at bay. 

These premium, all natural alternatives help move hydration drinks out of the confines of the gym and into everyday life. Whether parched on a stuffy train or simply seeking a daily dose of wellness, their caffeine free, artificial sweetener free and vegan friendly status allows the brand to cater to the growing demand for more holistically healthy functional products. 

"At Punchy, we’re forever looking for white space - the categories with legacy brands but a real lack of challenger brand vibrance and quality - and that’s exactly what we found in hydration” says Paddy Cavanagh-Butler, co-founder of Punchy. “We were clear on one thing - the opportunity for a brand that offered a highly effective, great tasting drink, that took no shortcuts on ingredients.” 

Blueberry and Mango will be available to purchase from M&S, Ocado, eight national wholesalers and www.punchydrinks.com. Stored ambient. 

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