Home > Latest News > Product Development > Pasta Nostra stirring up the instant snack pots category with the launch of six healthy pasta pots, made in Italy
Joanne
6/4/2024 10:57:37 AM
4 mins read
Announcing the launch Ross Beattie, Managing Director of Beattie Brands which produces Pasta Nostra in Italy said “If you take an honest look at the instant snack pot category, you’ll see that it is largely dominated by legacy brands and has little to no innovation. Some modern Asian-inspired brands have started to attract a younger and more affluent consumer base but there are no authentic Italian pasta pots, so Pasta Nostra is well positioned to disrupt the market with authentic Italian cuisine that is good enough for the plate but which is now served in a pot. It is our aim for Pasta Nostra to make the same impact as Fever Tree did for tonic water or Charlie Bigham has made in ready meals.”
Beattie Brands Marketing Director Chris Lewis explains that “by identifying this gap in the UK market for a proper pasta which is healthy and authentically Italian, Pasta Nostra will satisfy the needs of consumers who are poorly served with the current ranges of pasta pots available. Our development research found that too many people dismissed the category, believing they didn’t like pasta pots whereas, in fact, they just didn’t like the existing options and were won over when they tried Pasta Nostra.
“We also recognise the importance of natural ingredients and nutritional provenance” continued Chris “so have developed Pasta Nostra as an authentic snack pot which provides clean label nutrition and is made in the country most associated with this popular staple food. Pasta Nostra is stirring up and waking the sleeping giant of the instant snack pots category to redefine quality, enabling retailers to respond to consumer demand for convenience and improved nutrition.”
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