The European spirits brand, TOVARITCH! Vodka, has launched in Turkey, bringing the number of countries where this brand is enjoyed to twenty-four. TOVARITCH! Vodka has gained a significant listing in 46 Carrefour Gourmet Concept stores in high end neighbourhoods.
The Swiss based brand owner signed a distribution deal with Turkish distribution agency, Pasaeli, over three years’ ago. It has taken much planning to bring sales to fruition and sign a prestigious listing with Carrefour.
Seyit Karagözoğlu. Founder of Paşaeli, said: "TOVARITCH! Vodka is the world’s most awarded vodka which offers exceptional quality at a well-balanced price. This makes it highly appealing to consumers seeking superior taste without compromising on value. We are delighted to introduce TOVARITCH! to consumers in Turkiye with a refined palate for vodka."
Eugenio Litta Modignani, CEO and founder of the brand, said: “We are thrilled with this business win and congratulate our wonderful partner, Pasaeli, for all their hard work in bringing this to fruition despite some regulatory challenges. Pasaeli is doing a great job in the on-trade as well as the off-trade. We look forward to the reaction from consumers across Turkey.”
The vodka category in Turkey demonstrates a unique set of characteristics according to Pasaeli:
Steady Trajectory: suggesting a consistent demand without significant fluctuations.
Market Preservation: The vodka category is expected to maintain its market share within the broader spirits sector. While it is not the fastest-growing segment, it continues to hold a firm position.
Premium Segment Growth: Within the vodka category, the premium segment is anticipated to experience slightly higher growth compared to the rest of the market. This indicates a gradual shift towards higher-end vodkas, aligning with global premiumization trends.
TOVARITCH! Vodka is priced at RRP of 999 Turkish Lira (€28.5) for a 70cl bottle and RRP of 1430 Turkish Lira (€40.8) for a one-litre bottle.
For trade sales in Turkiye, contact: seyit@karagozoglu.com.tr
