Home > Latest News > Product Development > Naked set to re-launch core range, to reinforce quality and taste

Naked set to re-launch core range, to reinforce quality and taste

Stuart

9/7/2023 7:51:11 AM

Product Development

2 mins read

Naked, known for its adventurous, Asian flavours are excited to unveil the latest product and packaging upgrade on the 78g and Big Eat ranges, creating the ultimate eating experience for its valued customers. 

The new product reformulation brings punchier flavours and thicker egg noodles, providing the consumer with more bite and more depth of flavour for any lunchtime or afternoon treat. 

Naked product improvements come as a result of extensive research and development, focused on delivering an unparalleled flavour adventure. From classic flavours to innovative blends, the revamped flavours cater to diverse palates, whilst maintaining the adventurous essence that Naked is known for. 

Naked will launch the seven flavours this month; Singapore style curry egg noodles, Thai style green curry, Japanese style teriyaki, Thai style sweet chilli, Japanese style Katsu curry, Chinese style chow Mein and Cantonese style hoisin duck launching through September. 

The packaging re-design will extend across the full range when they launch in store. The designs have been optimised to stand out at fixture and to highlight the new taste appeal. The revitalised logo format is bolder and clearer, while the flavour call out remains striking. 

From September Naked will kick off its 360 "Sorry Not Sorry" campaign and marketing initiative across VOD, social media and PR; including sampling and paid influencer to accelerate brand awareness, build taste credentials and drive updated product offering. 

The new, upgraded Naked noodles will be available to buy in all major retailors from September, RRP £1.20. Noodle enthusiasts can indulge in the new punchier flavours that Naked has to offer. 

www.naked-noodle.com/products/

Other Articles You Might Like

Rachel

6/3/2024 9:11:32 AM

Three Robins launches kids 0at-based smoothies with hidden veg + no added sugar
This June sees Three Robins extend its award-winning oat milk range with the launch of two game-changing, oat milk-based...
Product Development 3 min read

Joanne

7/3/2025 1:10:29 PM

Rayo introduces Tequila Tonic in a can
The bold new way to drink premium Tequila this summer Step aside, Gin in a tin: the canned El Rayo Tequila Tonic is your...
Beverages 4 min read

Joanne

7/15/2025 8:12:25 AM

How to Lose Weight When You Can't Afford Healthy Food
Losing weight is often portrayed as a journey of green smoothies, organic quinoa, and expensive gym memberships. But wha...
News & Appointments 4 min read

Stuart

10/17/2023 12:09:07 PM

Unleashing a new restless spirit in Ireland - Launch of New Irish Whiskey Brand Outwalker
A new name in Irish whiskey – Outwalker – is set to take the market by storm as it launches this week. Representing some...
Product Development 3 min read