McCain has announced the launch of a range of ReGen Naked Oven Chips.
Each crispy golden chip of McCain’s Regen Naked Oven Chips is made exclusively from potatoes grown by British farmers implementing McCain’s regenerative agriculture practices, which means they not only taste good - they also aim to help secure the quality and quantity of crops used to grow McCain potatoes into the future.
The launch of the ReGen SKU in the UK is part of McCain’s efforts to advance regenerative agriculture practices. McCain is committed to help its farmers implement regenerative agriculture practices across 100% of the acreage used to grow McCain potatoes by 2030. Available exclusively at Tesco until September, the limited-edition McCain ReGen Naked Oven Chips range includes:
· McCain Naked Straight Cut 900g
· Naked Crinkle Cut 1.7kg
· Naked Straight Cut 2.25kg
Laura Koscik, Marketing Director at McCain commented: "McCain ReGen Naked Oven Chips have the golden crunch and fluffy middle. This limited-edition launch marks another milestone on our regenerative agriculture journey. We’re supporting our farmers as they implement these practices, so that we can continue growing potatoes for chips for years to come.”
Consumers can learn more about McCain’s regenerative agriculture practices here or by scanning the QR code on-pack.
The McCain ReGen Naked Oven Chips range is now available exclusively at Tesco until September for £2.00 RRP (Naked Straight Cut 900g), £3.70 RRP (Naked Crinkle Cut 1.7kg) and £4.50 (RRP (Naked Straight Cut 2.25kg).
