Potts’ Sets The Pace When It Comes To Launching a 5-Strong Portfolio of Air Fryer Pastes In 100% Recyclable Aluminium Tubes

Building upon Potts’ prowess within premium tier, ambient cooking sauces, it perhaps wasn’t surprising that October 26 sees the Wiltshire-based business better placed than most to underline its strong presence within the culinary sweet spot that resides somewhere between scratch cooking and foolproof convenience.

Rachel Riley

4 min read 14 September 2026

A recent McKinsey report suggests that ’effort reduction’ not simply ‘time saving’ is the new call-to-arms within mealtime convenience and with 65% of UK households now owning an air fryer (UK has spent £18.3bn on air fryers since 2007), the market was ripe for a World Cuisine inspired range of easily squeezable, resealable & recyclable, ‘no nasties’ Pastes in Tubes

Japanese - Miso, Tamari & Ginger Teriyaki Flavour - Air Fryer & Grilling paste

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S. Indian - Chilli, Kerala Masalal Tandoori Flavour - Air Fryer & Grilling paste

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Mexican - Honey & Chipotle Flavour - Air Fryer & Grilling paste
Lebanese - Zaatar Spice Flavour - Air Fryer & Shawarma paste

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Korean – Gochujang & Rice Wine Flavour – Air Fryer & BBQ paste

Primed to provide high flavour intensity and flavour layering (gradually build in added depth & complexity), this vibrantly branded range globally inspired pastes brings NEW energy and disruption to the cooking sauces/world foods aisle coupled with planet-friendly (100% recyclable) aluminium tubes

Perfect for modern scratch cooking, air fryer feasts or marinades, this far-reaching collection of 5, globally inspired recipes will appear to everyone from inquisitive time-poor younger families through to accomplished home chefs and well-travelled foodies.

Pottspartnership.co.uk

Ballpark (RSP £3 100g)