Proper Beef and Proper Chicken arrive in 200+ Sainsbury’s stores
Borough Broth, the British organic bone broth producer, has today launched its first-ever gravy range, with organic and UPF-free Proper Beef Gravy and Proper Chicken Gravy rolling out to more than 200 Sainsbury’s stores.
The launch sees Borough Broth bring its expertise in organic, slow-cooked bone broth to the gravy category, offering shoppers a convenient, homemade-style alternative to making gravy from scratch.
The range brings the same principles that underpin Borough Broth’s existing portfolio to a familiar British staple: real British bones, organic ingredients and broth cooked slowly over hours to naturally build flavour.
Proper Beef Gravy starts with Borough Broth’s slow-simmered broth, made using grass-fed beef bones. Organic herbs are added before the gravy is finished with a generous serving of organic red wine, resulting in a rich, glossy gravy with deep savoury flavour.
Proper Chicken Gravy is made with Borough Broth’s slow-simmered chicken bone broth, using organic, free-range chicken bones. Organic herbs and organic white wine create a lighter, brighter gravy while retaining the depth of flavour associated with traditionally made stock.
Both gravies are chilled and ready to heat and serve, giving home cooks the convenience of ready-made gravy with the flavour of a broth that has been cooked slowly from real bones. They should be kept refrigerated until ready to use and can be heated on the hob or in the microwave.
Commenting on the launch, Ros Heathcote, Founder and CEO of Borough Broth, said: “Everything we stand for really comes down to one word: proper. Real broth made from organic British bones, fresh ingredients and, most importantly, time – drawing out stock slowly over hours to build layers of flavour. Moving into gravy felt like a very natural next step for us.
“In a world where everything can be made instantly, we want to celebrate the things that are still made well. We’ve taken the time and done the heavy lifting for home cooks and they can now enjoy the convenience and taste of a homemade ready-to-use gravy without compromising on how it’s made or its ingredients.”
Proper Chicken Gravy and Proper Beef Gravy will be available in 400g packs in 200+ Sainsbury’s across the UK from 16th September 2026.
Recommended retail price is £5 per pack.
