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Mallow & Marsh brings back fan-favourite coconut flavour to core range

Stuart

3/4/2024 2:45:12 PM

Product Development

3 mins read

Back by popular demand, Mallow & Marsh’s much-loved coconut mallow is making its highly anticipated comeback, ready to delight taste buds once again.

The consumer-favourite was previously launched in 2017 and quickly became the brand’s second best-selling product.

The returning flavour has been redeveloped with a new, premium recipe to deliver an outstanding coconut flavour. The chocolatey creation is available in both a mallow bar and sharing pouch format, and features a creamy coconut mallow, encased in a velvety smooth, Belgian Fairtrade milk chocolate.

After hearing the pleas of fans on social media, along with conducting consumer research whereby a staggering 85% of respondents said they would be likely or very likely to purchase the coconut mallow and 89% said they enjoyed the taste, the company announced that the tropical mallow would be back in stores once again.

Jonathan Burr, Commercial and Marketing Lead at Mallow & Marsh, commented: “Our consumer research showed us that coconut comes out top for our customers, so we listened to this feedback and decided it was time to bring back the much-loved, nostalgic flavour to our core range.

“We have no doubt that the new flavour will be a welcome return for our loyal customers, within the first 10 days of its online soft launch, the product sold out within 60 minutes of being on-sale, becoming the fastest selling mallow as a result! We hope it will also attract solus shoppers to the category and brand too.”

Based in Harrogate, Mallow & Marsh are proud creators of uniquely indulgent treats. Whisked in Yorkshire, UK, their chocolatey mallows have the most delightfully surprising texture and classic, crafted flavours. Made using the finest, best quality ingredients, including Belgian Fairtrade chocolate, they contain no artificial colours or flavourings, whilst being 100% palm oil free.

The reintroduction of the flavour follows Mallow & Marsh’s recent brand refresh, which sees it move away from its permissible health perceptions and instead towards premium indulgence, aligning with its quality attributes.

Mallow & Marsh’s Milk Chocolate over Coconut Mallow Bar (RRP: £1.35/35g) is set to launch in mid-February in Tesco stores nationwide, followed by the Sharing Pouch (RRP: £2.65/100g) which will be available to purchase from numerous retailers in April.

For further information, please visit www.mallowandmarsh.com.

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