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Emilia's Crafted Pasta launches premium pasta retail products

Joanne

11/7/2024 3:48:37 PM

Product Development

3 mins read

After 8 years of serving their fresh, soul-warming pasta in 4 Central London restaurants,  Emilia’s Crafted Pasta announces the launch of their brand-new range of premium pasta retail products, now available to purchase on their e-commerce platform and coming soon to shops  and supermarkets near you. 

 

With a deep understanding of young guests’ preferences (75% of their customers are aged  between 14 and 35) the team at Emilia’s is ready to revolutionise the retail pasta market: Emilia’s pasta products are set to become the go-to choice for a new generation of pasta  lovers. 

 

As pioneers in London’s pasta restaurant scene, they are now set to redefine how pasta is  enjoyed at home – and make every kitchen shelf look amazingly decorated! 

 

Key features that distinguish Emilia’s pasta products from other retail pasta brands:

 

- Made with 100% Italian durum wheat and P.G.I. certified: Emilia’s pasta  products are crafted in the small Italian hill town of Gragnano, using traditional  production methods which follow the strict criteria of the Gragnano consortium.  

 

- Bronze die extrusion and slow drying: the pasta is bronze die extruded (ensuring - a rough texture that clings to sauces) and slow-dried for 9-18 hours at low  temperatures (resulting in a natural, easier-to-digest product).

 

- Artistic and 100% recyclable packaging: the custom-made, artistically designed  packaging resonates with younger generations and respects Emilia’s commitment to  sustainability, being made of 100% recyclable paper (no plastic!).

 

https://binxandco.co.uk/

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