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Halloween marks the return of the "nightmarish" cheese

Stuart

10/27/2023 8:18:12 AM

Product Development

3 mins read

Ilchester teams up with Morrisons to bring back Nightmare on Market Street Cheddar with smoky chipotle chilli.

A West Country cheese producer is gearing up for the autumn with the return of its very popular, Halloween-inspired cheese.

Ilchester, which is also the UK's leading snacking and blended cheese producer, has teamed up with Morrisons for the second year running to bring Nightmare on Market Street to stores around the country in time for Halloween.

The Halloween cheese is based on the traditional Ilchester creamy cheddar recipe blended with smoky chipotle and chilli jam, and is a taste sensation for food lovers who appreciate a smoky chipotle and chilli flavour profile.

The smoky chipotle and chilli ingredients give a nice smoky and spicy flavour to complement the mild and mellow flavour of the Ilchester cheddar, which makes it the perfect cheese with "heat" for Halloween.

The cheese is great for making Halloween party food, such as Smoky Chipotle Chilli Witches Fingers Cheese Straws and Smoky Chipotle Chilli Stuffed Spooky Peppers. Add some smoky flavour and heat and crumble on top of jacket potatoes, mac ‘n' cheese and fries. Or simply slice onto hot dogs or burgers and give the whole family a Halloween (trick or) treat. 

Talking about the return of Nightmare on Market Street, Ffion Davies, Senior Brand Manager for Ilchester, said: "The Ilchester Nightmare on Market Street cheese flew off the shelves in Morrisons last year; there is no denying that everybody loves a Halloween-themed food product. So, we thought we would bring back it back for Halloween 2023.

"We know how popular cheddar cheese with a little bit of mild spicy, smoky flavour is, which is why we have chosen the smoky chipotle with chilli jam, which is the perfect "ghoulish" complementary ingredients to our Ilchester cheddar. 

"As the autumn nights draw in, everybody needs a bit of "heat" with their food and from feedback last year, we know that our Ilchester Nightmare on Market Cheese, which has a real "bite" proved really popular and is a great new seasonal cheese for foodies who are hosting their very own Halloween parties this October."

Ilchester's Nightmare on Market will be available at all Morrisons deli counters across the country.

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