Joanne
11/3/2025 1:51:26 PM
4 mins read
BOSH!, one of the UK’s most influential plant-based food brands, is rolling out its most ambitious range to date with eight new prepared meals and pizzas landing in Tesco stores nationwide from Monday 6th October.
This is one of the largest branded plant-based launches the UK has seen in recent years and marks a major milestone for Henry Firth and Ian Theasby, the best-selling cookbook authors and co-founders of BOSH!.
Since bursting onto the scene in 2016, BOSH! has become a household name:
- +1 million cookbooks sold
- 3.5 million social followers
- +4 billion video views across its platforms
- Thousands of free recipes shared online
- Six Sunday Times bestsellers, cementing Henry and Ian as the UK’s most successful plant-based authors
Now, BOSH! is bringing that expertise to supermarket shelves with a range designed to deliver flavour and nutrition. Inspired by recipes from their massively popular channels, each dish is plant-based, packed with protein and full of flavour.
The launch line-up includes:
- N’duja Sourdough Pizza
- Margherita Sourdough Pizza
- Creamy No-Duja Pasta
- Goan Chickpea Curry
- Creamy Mac & Greens
- Teriyaki Mushroom Noodles
- Hearty Vegetable Lasagne
- Ultimate Bean Chilli
Tolu Coker, Tesco Buying Manager Plant-Based said:
"We’re delighted to be partnering with BOSH! on this new range of plant-based ready meals and pizzas, bringing more shoppers to the category and driving category growth."
Henry and Ian said:
“This is the biggest moment yet for BOSH!. From day one, our mission has been simple: to help more people put more plants on their plates. Over the years, we’ve listened to our audience, refined our recipes, and learned what makes plant-based food exciting. This new range is everything BOSH! stands for - flavour, health, and accessibility - now made easy for everyone to enjoy at home.”
Credited with “putting vegan food on the map” by Gordon Ramsay, BOSH! continues to lead the way in making plant-based eating mainstream.
