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Applewood Vegan celebrates Veganuary with relaunch of Minis in new snack-friendly stick format

Gina

1/2/2024 10:41:09 AM

Product Development

4 mins read

The UK's leading plant-based smoky cheeze, Applewood Vegan, is celebrating Veganuary 2024 by relaunching its first-ever snacking cheeze to make it easier for snack lovers to enjoy on the go.

Multi-award-winning Applewood Vegan, which launched in Minis format in Morrisons stores across the UK this spring, will be relaunching as Applewood Vegan Bites in January, which means they will change from a circular snacking cheeze to a stick format to make it easier for people with busy lives to enjoy while they are out and about.

This also means that Applewood Vegan Minis will be moving towards using fully recyclable packaging which will be in place by 2024. 

Ffion Davies, Senior Brand Manager for Applewood Vegan, said: "The Minis are the first-ever snacking format for Applewood Vegan and they have proved very popular with food lovers. However, following feedback from fans of the Minis, we decided to launch them in a new snack-friendly stick version - Bites - to make it easier for people to enjoy them on the go, in the office or on the way to gym. They are also the perfect, healthy addition to lunchboxes." 

Toni Vernelli, International Head of Policy and Communications, Veganuary said: "We all have the power to make the world a little kinder and greener this new year by trying vegan for January. It's great to see companies like Applewood embracing this opportunity and providing tasty, satisfying, sustainable options for the growing number of conscious consumers." 

Applewood Vegan is part of the Norseland portfolio of cheeses - both dairy and vegan - and the company is the established blended and snacking cheese specialist in the UK so has many years of experience making the best snacking cheeses in the UK.

Applewood Vegan Bites are the snacking format of Applewood Vegan - the second best-selling plant-based cheese* in the UK - and are fortified with B12 and calcium, coconut based and free from dairy, lactose, soya, gluten and palm oil.

Applewood Vegan Bites are available to buy at Morrisons, Asda and Booths stores across the UK with an RRP of £2.

*52we Kantar data to 20 July 2022

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