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Ancient + Brave - one of the UK’s fastest growing wellness brands - announces Whole Foods market listing


5/13/2024 8:26:07 AM

Product Development

4 mins read

Ancient + Brave - B Corp certified and one of the UK’s fastest growing wellness brands - has announced its collagen blends and supplements are now even more accessible to Londoners with a new listing in Whole Foods Market’s flagship store on High Street Kensington.


Ancient + Brave is a mission-driven brand with a pledge to put people and the planet at the heart of our business. Expertly blending organic botanicals, innovative nutraceuticals and modern nootropics prioritising efficacy, purity and working with ethical suppliers, Ancient + Brave’s award-winning blends and supplements are sustainably sourced, easy to use and offer targeted nutrition. The brand’s award-winning innovative formulas deliver optimal daily nutrition designed to help you think, feel and look your best. With a belief in the power of rituals, Ancient + Brave products are easy to take as part of your daily wellness ritual so you can effortlessly enjoy the benefits that come from consistency.


Following a £7m investment from Piper in October 2023, the innovation-led brand’s best-selling True Collagen, Wild Collagen, and MCT Oil products - designed to be incorporated into a daily routine - are now available to shop in-store at the Kensington flagship, with consumer sampling on offer in-store on specific dates throughout May. This new listing joins the brand’s existing distribution deals with premium retailers Harrods and Planet Organic.


A rising powerhouse in the global wellness industry, now sold across over 200 stores in 22 countries, Ancient + Brave is both B Corp certified and the fastest growing collagen brand in the UK, with an unwavering commitment to natural wellness producing pure, potent and efficacious products. Formulated by an in-house team of certified experts in nutrition and immunology with benefits ranging from skin/hair/nails, cognitive performance, stress resilience, menopause, bone health & recovery, gut health & immune support, and metabolism & energy, Ancient + Brave counts Davina McCall, Ellie Goulding and Dame Kelly Holmes amongst its fans.

Kate Prince, Founder of Ancient + Brave, commented: “We are delighted to be available at Whole Foods Market’s London flagship store in High Street Kensington. Whole Foods Market is such an aspirational brand responsible for bringing incredible, wellness-focussed brands to a mass audience, so we are so excited to see Ancient + Brave on the shelves and for even more Londoners to have the opportunity to introduce our innovative blends into their daily wellness rituals.

Ancient + Brave is available to purchase at Whole Foods Market’s London flagship High Street Kensington now.

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