Love at first bite

Already settled among Argentine consumers, bon-o-bon was the first bonbon to establish the ‘Sweetness Week’ with its classic slogan, “a bon-o-bon for a kiss”.

Bon-o-Bon was established in 1984, when Fulvio Pagani sought to introduce a tempting, chocolate confectionery, aimed to be within everybody’s reach. Covered in a high-quality milk or white chocolate; these tasty, melt in your mouth bite sized truffles have a distinctive biscuit-like truffle within and are perfect to have as a snack, or to share with someone you love.  

Exporting 70% of its production to more than 60 countries, including the UK, this dynamic and fun brand have become the most famous, market leaders of chocolates, supplying the most popular and delicious treats in Argentina. 

The partnership with WHSmith will see the Bon-o-Bon brand land in travel and airport stores in the UK and major European countries and their travelling customers represent the ideal target audience for the delicious peanut butter with waffle chocolate as they are more discerning for impulse gifting. 

“We’re excited to be working with Arcor and the much-loved Bon-o-Bon choc brand. This supports our strategy of offering our travelling customers a wider range of the best international brands,” said Ben Storey, Senior Buyer, WHSmith Travel.

Bon-o-Bon’s packaging needed to compliment the idea of the products being brought back from travelling as a gift or present, so with our help, we established a recyclable material for both their packing formats whilst providing a premium look and feel. The patterned matt lacquer on the 25OPE/80PE pouch gives a distinctive contrast against the naturally glossy polyethylene material, offering a greater shelf presence. 

To see how we can help you with your packaging, please contact our friendly team 01274 685566.