Shaking Up the Industry: Female-Led and Black-Owned Afrique Vodka

It’s not every day that two luxury businesswomen from London join forces to create a vodka brand aimed at competing with industry giants.

Afrique Vodka proudly announced its official launch earlier this year, introducing a sophisticated and authentic vodka to the global market. Crafted with a harmonious blend of tradition and innovation, Afrique Vodka offers a distinctive drinking experience that captures the essence of the African continent.

More than just a beverage, Afrique Vodka is a celebration of African culture—its heritage, vibrancy, and craftsmanship.

"Our mission is to create a luxury vodka that not only embodies the richness of African culture but also delivers an exceptional taste experience," says Jayne Doherty, co-founder of Afrique Vodka. "We are proud to introduce Afrique Vodka to the world, offering consumers a taste of Africa's finest ingredients and traditions while encapsulating Western luxury.”

At the heart of Afrique Vodka lies a groundbreaking story of empowerment and innovation. Founded and led by the dynamic duo Jayne and Beverley, Afrique Vodka is a testament to Black entrepreneurship and female leadership in the spirits industry. With a shared commitment to excellence and a profound respect for their African heritage, they have embarked on a journey to redefine the market. Afrique Vodka is more than just a drink—it’s a catalyst for change, seamlessly blending luxury and culture into every bottle.

Their unwavering dedication to crafting a premium product that reflects the richness of African traditions is evident in every detail of Afrique Vodka’s creation.

The product offering includes three exquisite flavours: Original, Mango & Papita, and Apple & Coconut. These offerings redefine the typical vodka experience, delivering an unparalleled taste of luxury infused with the essence of Africa. Combining exotic organic fruits with the natural sweetness of sugar beet, Afrique Vodka is a popular choice for calorie-conscious consumers and those with intolerances to wheat- or corn-based spirits.

Whether enjoyed neat, on the rocks, or in a signature cocktail, Afrique Vodka promises to elevate any drinking occasion with its smooth texture and nuanced flavour profile. All bottles are priced at £30 and can be purchased here.