California drives sales for James Gin - a gin by James May

James Gin ‘Asian Parsnip' - a super-premium gin by James May - is now available in 15 Total Wine Stores across California, following a hugely successful ‘SoCal Tour’ by the globe-trekking TV personality in the summer. Over 1000 James May gin fans turned up to grab signed bottles (as well as engine covers, care manuals, cookbooks and in some instances, dashboard trim) during James’ various personal appearances at liquor stores and bars in August. Best known in the US for Top Gear and The Grand Tour, many fans also know James May from his recent Amazon Shows ‘Oh Cook’ and ‘Our Man in…' 

To date, sales of James Gin in the US have been mainly via www.jamesgin.com and the partnership with Total Wine represents a significant step for the brand in building an off-trade sales presence.

James Gin co-founder Gus Colquhuon says, “James Gin had been selling extremely well online in the US, with California being the largest state by volume. To have Total Wine request a listing is really exciting and shows that innovation and flavour are at the heart of what the US customer wants - not to mention a twist of British humour and a dash of gin wizardry. We look forward to seeing where our new partnership with Total Wine takes us next.”

James May says, “I’ve spent a lot of time in California, mostly driving around in fast cars at other people’s expense. Coming back to California is a very welcome change from sitting in a freezing cold shed in England which is where we create my gins. Thank you to all of the Californians who demanded that Asian Parsnip was stocked at Total Wine. You have impeccable taste”