Home > Latest News > Product Development > Sweet Reunion: Strawberry and Cream Eclairs return Just in Time for Wimbledon and Summer Picnics

Sweet Reunion: Strawberry and Cream Eclairs return Just in Time for Wimbledon and Summer Picnics

Wendy

5/2/2025 8:30:24 AM

Product Development

3 mins read

The Delicious Dessert Company’s Strawberry and Cream Eclairs are making a triumphant return to Tesco and Morrisons from June 23rd, just as the British summer time hits full swing and Wimbledon fever takes hold.

 

Bursting with strawberry crème pâtissière, layered with fresh cream, topped with strawberry fondant and finished with a delicate white chocolate drizzle, these limited-edition eclairs are the ultimate courtside companion or picnic showstopper.

 

And with research revealing that 42% of people crave desserts after religious fasting periods like Ramadan and Lent, their return couldn’t be better timed. As spring sunshine beckons people outside, 10% specifically choose cream cakes and eclairs for outdoor dining.

 

Claire Smith, Head of Insight at The Delicious Dessert Company commented: We love creating treats that feel special and bring a smile to people’s faces. Our Strawberry and Cream Eclairs are back just in time to enjoy the great British summer – whether you’re watching the tennis, heading to the park, or simply treating yourself.”

Other Articles You Might Like

Gina

9/5/2023 1:32:27 PM

Nulogy to showcase digitalisation advantages for contract packers and brands at London Packaging Week
Nulogy to showcase digitalisation advantages for contract packers and brands at London Packaging Week

Joanne

9/15/2024 8:13:20 PM

Sell-out launch for new Scottish independent bottler Saltire Rare Malt Whisky as it launches collection of rare single malts
Scotland’s newest independent bottling firm is celebrating having sold out of its first six releases of rare single malt...
Product Development 4 min read

Joanne

1/15/2025 1:47:03 PM

Shaking Up the Industry: Female-Led and Black-Owned Afrique Vodka
It’s not every day that two luxury businesswomen from London join forces to create a vodka brand aimed at competing with...
Beverages 4 min read

Stuart

3/6/2024 12:23:06 PM

Financial Times Acknowledges LoveRaw as one of Europe’s fastest-growing companies in FT 1000
LoveRaw, the plant-based chocolate brand, has been included in FT 1000, the annual ranking of Europe’s fastest-growing c...
Product Development 2 min read