Wolfson Group Announces Launch of Good Salt

A new functional hydration brand redefining electrolytes for modern life

Wolfson Group today unveils Good Salt, a bold new entrant to the functional hydration category, introducing Mode Hydration™, the world’s first mode-based hydration system.

Designed to challenge the one-size-fits-all approach that has long dominated electrolytes, Mode Hydration™ reframes hydration around how people actually move through their day — not just how they exercise. Rather than a single generic blend, Good Salt offers a structured, occasion-led system that reflects the realities of modern life.

Launching with three distinct Modes - FOCUS, MOVE and CHILL - across six naturally flavoured blends, Good Salt enables consumers to choose hydration based on their moment, mindset and level of physical demand, creating a more flexible and intuitive way to hydrate across multiple daily occasions.

Positioned at the intersection of hydration, functionality and lifestyle wellness, Good Salt is designed for broad, everyday usage occasions - appealing to busy parents, city professionals, gym-goers and students alike, not just sports performance or endurance athletes.

Each Mode is built on a core electrolyte base, layered with targeted functional ingredients designed to support different moments across the day - from training and recovery, to focus-intensive work, to winding down when stress and fatigue build.

Available in single-serve sachets packed in boxes of 26 (RRP £29.99), the range is designed to be used individually or stacked across the day, allowing consumers to adapt their hydration to multiple occasions. All products are scientifically formulated, made in the UK, vegan, caffeine-free, with no added sugar, using only natural flavourings and colourings.

MODE HYDRATION™ - INTRODUCING THE THREE MODES:

FOCUS - designed for mentally demanding moments

Designed for work, study and focus-intensive parts of the day, FOCUS combines Sodium, Potassium and Magnesium electrolytes with Zinc, Vitamin B5, Vitamin B12 and Green Tea Extract. The formulation is designed to support hydration and normal psychological function, while helping reduce tiredness and fatigue during periods of sustained mental effort.

Flavours: Lemon & Lime; Raspberry Lemonade.

 MOVE - designed for training and recovery

Built for physical activity and active lifestyles, MOVE combines Sodium, Potassium and Magnesium electrolytes with Vitamin B6, Vitamin B12, L-citrulline and L-taurine. The formulation is designed to support hydration, energy metabolism and physical performance, while helping replace fluids and key nutrients lost during training.

Flavours: Strawberry Watermelon; Tropical Punch.

CHILL - designed for unwind and recovery

Created for moments when the body and mind need to slow down, CHILL combines Sodium, Potassium and Magnesium electrolytes with botanical extracts including Ashwagandha, Lemon balm and Chamomile, alongside L-theanine. The formulation is designed to support relaxation, balance and normal nervous system function as the day winds down.

Flavours: Lemonade; Peach.

While the hydration category continues to grow, much of the market remains polarised - focused either on high-performance sports nutrition or basic electrolyte replacement. Good Salt broadens the category by introducing occasion-based hydration, aligning with how consumers increasingly think about energy, focus, recovery and balance across the day.

This platform-led approach creates clear opportunities for range expansion, repeat purchase and cross-mode usage, encouraging consumers to hydrate intentionally rather than incidentally.

Scott Dingwall, CEO of Wolfson Group, comments: “At Wolfson Group, we focus on building brands that are structurally differentiated and designed to scale beyond a single use case or channel. With Good Salt, we set out to build a platform that could unlock broader, more frequent hydration occasions and support long-term category growth. 

“We see Good Salt as a scalable brand with strong potential across grocery, lifestyle and international markets, underpinned by a repeatable format and a clear system that encourages regular engagement. It reflects the type of disciplined, consumer-led innovation we are committed to developing within the Group.” 

Becky Bellman, Co-Founder of Good Salt, comments: ‘Hydration is recognised as foundational to health, yet research suggests only around 30% of people feel consistently hydrated throughout the day, even though most know it matters. That gap highlights a clear unmet need in the category. 

“At the same time, consumers increasingly expect functional products to feel more personalised — from skincare tailored to your skin, to supplements designed around specific goals. Electrolytes, however, have largely remained a one-size-fits-all solution, which no longer reflects the realities of busy, modern lives.

“Good Salt was born out of that insight. Mode Hydration™ recognises that our minds, bodies and routines shift throughout the day, and hydration should adapt with them - supporting different moments across the day, rather than relying on a single generic formula.”

Good Salt. Three modes. Six natural flavours. Single-serve sachets. Boxes of 26. RRP £29.99.

Available now to purchase exclusively at www.itsgoodsalt.com Get the inside sip @drinkgoodsalt