Warburtons Helps to Tackle UK Fibre Gap with New 'Fibre Fix' Range

Today Britain’s largest bakery brand, Warburtons, announces the launch of its new Fibre Fix range, including a Fibre Fix Loaf and Fibre Fix Rolls. The latest launch offers convenient, delicious solutions for consumers seeking to boost their daily fibre intake.

Fibre plays a crucial role in digestive health, yet recent data from Warburtons* highlights a concerning ‘fibre gap’ with almost half the nation (44%) unaware of how much fibre they should be consuming daily, and 43% not confident that they’re eating enough.

With one in four Brits unsure which foods are high in fibre, the new Warburtons Fibre Fix range offers a clear and delicious solution, making it easier for shoppers to make informed, healthier choices and incorporate more fibre into their daily diets.

The New Warburtons Fibre Fix Range consists of:

Warburtons 500g Fibre Fix Loaf: The sliced wholemeal loaf is expertly crafted to be rich in fibre featuring a diverse seed and grain blend alongside wheat bran. Each slice includes brown linseed, red lentil, chia seed, sunflower seed, pumpkin seed, malted barley flour, sesame seed, hemp seed, and millet seed. Each 100g of product delivers 8.0g of fibre, while an average 50g slice provides 4.0g of fibre. The loaf is suitable for vegetarians and vegans, pre-sliced into 10 pieces including end crusts.

Warburtons 4 Fibre Fix Rolls: Complementing the loaf, these 4 Sliced Wholemeal Rolls with a Seed and Grain Blend and Wheat Bran offer another versatile high-fibre option. Each roll contains brown linseed, red lentil, chia seed, sunflower seed, pumpkin seed, malted barley flour, hemp seed), and wheat bran. With an impressive 8.1g of fibre per 100g and 6.0g of fibre per average 74g roll, they provide a simple way to boost daily fibre. Suitable for vegetarians and vegans, the rolls are conveniently pre-sliced horizontally.

The Fibre Fix range also includes added calcium which helps contribute to the normal function of digestive enzymes.

Jonathan Warburton, Chairman of Warburtons, commented “At Warburtons, we are committed to making healthy eating easy and delicious for families across the UK. Our new Fibre Fix range offers consumers a great way to access high-fibre options. With almost half of Brits unsure about their daily fibre intake needs, we believe these new products will not only empower consumers to boost their fibre consumption but also provide a versatile and tasty addition to their diet.”

The Warburtons Fibre Fix 500g Loaf (RRP £1.85) and Fibre Fix Rolls (pack of 4, RRP £1.75) are now available in major retailers nationwide. For more information, please visit https://www.warburtons.co.uk/our-campaigns/nations-fibre-provider/.