Home > Latest News > Product Development > Srsly exceeds its funding target as it readies itself for export growth & further range extensions

Srsly exceeds its funding target as it readies itself for export growth & further range extensions

Stuart

11/2/2023 1:33:05 PM

Product Development

2 mins read

Low-carb powerhouse SRSLY Low Carb has concluded its bridging investment round (31st October), having surpassed its original Seedrs target by 37%, courtesy of 331 backers raising £274,000.

The promising bridging investment means that healthier living pioneer SRSLY Low Carb is financially primed to deliver against ambitious short to mid-term growth plans, underpinning its ‘everyday appeal’ via next stage product innovation, extending its B2C stewardship in low carb excellence and building upon its recent US retail launch.  

Launched in 2019 SRSLY by seasoned triathlete and Iron Man newbee, Andy Welch, SRSLY was originally tasked with helping like-minded endurance athletes increase their protein intake without sacrificing their bready appreciation.  In no time SRSLY had embraced a more mainstream persona, targeting any ‘nutritional savvy’ individual seeking to lose weight, manage diabetes or improve their health & wellbeing status without short-changing their taste buds.

According to Andy, ‘with 70% of individuals actively seeking out healthier alternatives (Statista) and healthier living season (January) almost upon us, the arrival of new funds will allow SRSLY to enhance both its team and operational make-up to underpin its status as a leading low carb evangelist.’

2023 SRSLY highlights include: revamping its brand identity, extending its reach into jams, condiments & ready meals, securing a prestigious NHS central contract, winning countless foodie accolades (including Food & Drink Federation recognition as emerging SME of 2023) and securing an exclusivity agreement with Gourmet Foods International, which services numerous supermarket chains across all 50 US states.

Other Articles You Might Like

Rachel

3/12/2024 11:44:45 AM

SRSLY launches low carb pasta to expand its impressive track record of healthier living, store cupboard essentials
SRSLY continues its ambitious drive to provide tasty, low carb alternatives for some of the nation’s  favourite ‘everyda...
Product Development 3 min read

Stuart

4/24/2024 10:56:52 AM

Introducing Grey Goose® Altius, A New Vodka capturing the wonder and rare natural luxuries of the French Alps
Alpine water meets sub-freezing filtration in this ultra-preamium expression to deliver a glacially smooth taste
Product Development 3 min read

Kim

2/7/2024 11:40:20 AM

Prepare your palate for the most deliciously decadent food collab of the year, as ManiLife and Joe & Seph’s introduce a new duo of tasty treats
ManiLife introduces its new Salted Caramel Peanut Butter, blending its premium Original Roast spread with Joe & Seph’s s...
Product Development 4 min read

Stuart

11/7/2023 2:39:31 PM

HARIBO & MAOAM reveals fantastic festive line-up of limited-edition sweet treats
This Christmas, HARIBO and MAOAM are extending their range to include a festive line up of limited-edition sweet treats ...
Product Development 2 min read