Home > Latest News > Product Development > Srsly exceeds its funding target as it readies itself for export growth & further range extensions

Srsly exceeds its funding target as it readies itself for export growth & further range extensions

Stuart

11/2/2023 1:33:05 PM

Product Development

2 mins read

Low-carb powerhouse SRSLY Low Carb has concluded its bridging investment round (31st October), having surpassed its original Seedrs target by 37%, courtesy of 331 backers raising £274,000.

The promising bridging investment means that healthier living pioneer SRSLY Low Carb is financially primed to deliver against ambitious short to mid-term growth plans, underpinning its ‘everyday appeal’ via next stage product innovation, extending its B2C stewardship in low carb excellence and building upon its recent US retail launch.  

Launched in 2019 SRSLY by seasoned triathlete and Iron Man newbee, Andy Welch, SRSLY was originally tasked with helping like-minded endurance athletes increase their protein intake without sacrificing their bready appreciation.  In no time SRSLY had embraced a more mainstream persona, targeting any ‘nutritional savvy’ individual seeking to lose weight, manage diabetes or improve their health & wellbeing status without short-changing their taste buds.

According to Andy, ‘with 70% of individuals actively seeking out healthier alternatives (Statista) and healthier living season (January) almost upon us, the arrival of new funds will allow SRSLY to enhance both its team and operational make-up to underpin its status as a leading low carb evangelist.’

2023 SRSLY highlights include: revamping its brand identity, extending its reach into jams, condiments & ready meals, securing a prestigious NHS central contract, winning countless foodie accolades (including Food & Drink Federation recognition as emerging SME of 2023) and securing an exclusivity agreement with Gourmet Foods International, which services numerous supermarket chains across all 50 US states.

Other Articles You Might Like

Joanne

10/28/2024 1:27:53 PM

California drives sales for James Gin - a gin by James May
Award-Winning Wiltshire-based super-premium gin - the brainchild of James May - launches this month across 15 Total Wine...
Beverages 4 min read

Joanne

9/25/2024 10:48:29 AM

TOVARITCH! Vodka, the world’s most awarded, to show at BCB 2024
TOVARITCH! Vodka will be exhibiting for the first time at Bar Convent Berlin. This leading vodka brand, which boasts mor...
Product Development 4 min read

Gina

8/23/2023 12:53:20 PM

Gordon & MacPhail Port Ellen Whisky Spearheads Latest Recollection Series
Whisky creator Gordon & MacPhail has unveiled this year’s Recollection Series, which features a 1981 Port Ellen whisky, ...
Beverages 3 min read

Joanne

9/3/2024 11:23:02 AM

Isle of Wight Distillery Launches Limited Edition 50cl Mermaid Gin Seagrass Gift Set in support of Project Seagrass
The Isle of Wight Distillery has today unveiled a striking new gift set which contains a 50cl bottle of Mermaid Gin and ...
Product Development 2 min read