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Sapling Spirits launches into Waitrose stores this February


2/6/2024 2:52:13 PM

Product Development

3 mins read

Sapling Spirits, the climate-positive British spirits brand, is set to launch its premium Vodka across 252 Waitrose stores this month, marking a significant expansion in the brand's nationwide retail presence. 

Sapling Spirits was co-founded by Ed Faulkner and Ivo Devereux in 2018 after unveiling a gap in the market for sustainable drinks. The brand is committed to decarbonising their supply chain through packaging innovations, planting a tree for every bottle, and working across the on and off trade to reduce waste and create low carbon drinks. Their trees are geared towards increasing biodiversity, improving soil health, and benefiting communities around the world. Each bottle has a unique code that tells you what tree was planted where and a little about the planting project. The mission is to plant 1 million trees by 2027.

Sapling’s premium Vodka is distilled four times from 100% British wheat and blended with charcoal-filtered, deionised water resulting in a clean, crisp and naturally sweet taste. The brand was awarded B Corp status to recognise the brand's commitment to the environment through creating quality products and packaging options for on-trade and consumers. 

The launch into Waitrose reflects a strategic partnership between Sapling and Waitrose, who are both committed to providing quality products with a focus on sustainability. 

Ivo Devereux, Co-Founder of Sapling Spirits,This is a significant milestone for Sapling Spirits, partnering with Waitrose will support our retail expansion plans to further distribute nationwide. We are thrilled that the Waitrose team shares our values in sustainability, local sourcing, and transparency when communicating with consumers. We’re excited to expand our footprint across the UK and share our eco-conscious spirits with a larger audience.”

John Vines, Partner & Spirits Buyer of Waitrose, "We're excited to introduce Sapling Climate Positive Vodka to our stores —a perfect blend of quality and sustainability. Sapling's dedication to crafting exceptional and eco-conscious spirits resonates with our values. With more of our customers sharing feedback that they want to see more eco-conscious brands on our shelves, Sapling’s premium Vodka should be a leading spirit to try from our collection with a sustainable difference.”

Sapling Vodka will be available to purchase at £32.00 at 252 Waitrose stores across the U.K. For additional information about Sapling Spirits https://saplingspirits.com/ 

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