Next generation cooking: Authenticity Meets Efficiency

The launch of a bold new ingredient brand, that has gone viral on TikTok1, is breaking open the scratch cooking category with a game-changing innovation; Flavour Bombs. Responding to the boom in demand, particularly from Gen Z and younger Millennials2, for authentic world flavours3 & culinary exploration at home, Flavour Bombs is transforming the home cooking experience and becoming a Gen Z kitchen staple. Flavour Bombs shortcut the need for chopping, blitzing or grinding and fulfil demand for flavours like Birria and Seafood Boils which has soared over the past year.

Each Flavour Bomb is a perfectly portioned, shelf-stable sphere packed with premium herbs, spices, onions, garlic, tomatoes, aromatics and different roots from Vietnam, West Africa and Mexico to make authentic curries, sauce-based dishes, broths and consommés. Simply drop one into the dish you are making along with your choice of protein or veg, stir, and enjoy a restaurant-quality dish in under 30-mins.

Founded by Tina Faghihi-Hallam, a former global tech executive and a passionate foodie, says; “Flavour Bombs sit in a category of their own and are drawing a new generation into stores in search of new flavours. They’re not spice mixes, stocks or sauces, they’re full flavour bases and complete cooking solutions with none of the mess or margin for error.

“The purpose behind Flavour Bombs is to make it easier for busy people living fast-paced lives to enjoy incredible homemade food from around the world, without needing ten ingredients or hours of prep,” said Tina. “This is scratch cooking reimagined: flavour-packed, authentic, and ready in under 30 mins6.”
"Authenticity is really important to me. I’m Persian, but I was raised in a multicultural, diverse London community and every recipe draws on authentic dishes shared by my network of family and friends, with roots in Mexico, Jamaica and West Africa.

“Flavour Bombs is intended to be an authentic way to connect with other cultures and has been lovingly tested by my community to ensure it remains true to its origins, then adapted into our innovative flavour bomb format.”

The range includes five flavour mixes: Birria brings authentic Mexican flavour to Tacos; Coconut Curry delivers the vibrant flavours of South America for a Guyanese inspired curry; Jollof unleashes West African inspired flavours in rice; Seafood Boil for an authentic Cajun garlic sauce; and Vietnamese Pho for a delicious Pho broth. 

 
According to Mintel, “59% of consumers report using ready-to-eat meal options to save the time it takes to cook a meal from scratch and lessen kitchen clean‑up.”
 
Each recipe is rooted in generational family recipes, taste-tested and approved by chefs and communities around the globe. With both vegan and gluten-free options, they also cater to a wide range of dietary needs.

The brand has received rave reviews from both trade and consumer customers.  Marcus Carter, founder of Artisan Food Club says, “This is the best product I've seen for years, full stop. The branding and packaging are perfect. Founder Tina, has nailed it; colourful, informative and even a little window to show you the product.”

Each tube contains two Flavour Bombs with each flavour bomb serving 2–3 people. Compact, convenient, and eye-catching on the shelf, the vibrant packaging is designed to speak to modern cooks seeking adventure without the overwhelm. With a 12-month ambient shelf life, zero preservatives, and no refrigeration needed, they’re an efficient retail offering.

Flavour Bombs are available to retail trade customers in cases of six from Mahalo Supplies and the Artisan Food Club.  Trade customers can also order online here: https://flavourbombs.com/collections/trade
Flavour Bombs is part of the Buy Women Built community, which showcases amazing brands built by females.

https://flavourbombs.com/  Instagram: @flavourbombsuk