New for Veganuary: Sweet Freedom launches CHOC POT Hazelnot, a nut-free chocolate spread, exclusively at Asda

NUT-FREE hazelnut-style indulgence with NO palm oil, NO refined sugar and lower calories than leading brands Veganuary launch – available exclusively at Asda | RRP: £3.35

This Veganuary, Sweet Freedom is giving chocolate spread lovers something seriously exciting to tuck into. Meet CHOC POT Hazelnot – a rich, creamy, hazelnut-style chocolate spread with no nuts, no palm oil and no refined sugar, launching exclusively at Asda this January. Perfect for shoppers looking to make more plant-based swaps in the new year, CHOC POT Hazelnot delivers all the nostalgic chocolate-hazelnut flavour people love – without a single nut in sight. It’s completely nut-free and made in a nut-free factory, making it a standout option for households avoiding nuts, without compromising on taste or texture. 

Naturally sweetened with fruit (apple and carob), CHOC POT Hazelnot contains no artificial sweeteners, no palm oil and just 15 calories per teaspoon, offering a lighter alternative to traditional chocolate spreads while still feeling indulgent. Whether spread on toast, drizzled over porridge, swirled onto pancakes or enjoyed straight from the spoon, CHOC POT Hazelnot proves that plant-based treats don’t have to feel like a compromise. 

Co-founder Deborah Pyner says: 

“CHOC POT Hazelnot has been a real labour of love. We wanted to recreate that classic hazelnut-chocolate experience, but in a way that’s totally nut-free, natural and a little bit lighter. Launching it for Veganuary with Asda felt like the perfect moment – it’s indulgent, inclusive and shows that better-for-you choices can still taste amazing.” 

CHOC POT Hazelnot joins Sweet Freedom’s award-winning CHOC POT range, alongside Original and Caramel – all plant-based, fruit-sweetened and made with no palm oil or refined sugar. 

Following its Veganuary debut at Asda, CHOC POT Hazelnot will later become available via www.sweetfreedom.co.uk.