NEW Biotiful High Protein Kefir drinks: combining Clean Protein and Natural Gut Health

In response to growing consumer demand for high protein products, Biotiful Gut Health, the UK’s No.1 Kefir brand, are continuing to innovate by launching a new range of High Protein Kefir Drinks - combining Clean Protein with Natural Gut Health - for the Food to Go category. A marked difference from most products on the market, these Biotiful High Protein Kefir drinks contain only clean protein with no artificial ingredients, and will launch into Sainsbury’s on 4^th August.

These products represent a genuine world first – the first time that any brand has managed to combine 20g of clean protein with live cultures in a fermented dairy drink – and took months of intense development work to bring to market.

Kefir and Protein are the two fastest growth categories in convenience (IRI Total Market 18th Feb 2024 ), however there is a gap when it comes to high quality clean Protein products without artificial ingredients, making the Biotiful launch all the more welcome. In fact, customer comments in initial research included; " it's healthier and cleaner than these other protein drinks "; " It's got to be better than what I'm currently drinking! " ( Source: MAC research, July 2023 )

These new High Protein Kefir Drinks come in Vanilla, Chocolate or Strawberry, each with 20g natural protein per 330ml bottle [RRP: £1.95]. The products contain billions of live cultures, calcium and vitamin B12 and are low in fat - making them the ideal pre or post workout drink or a delicious and nutritious power snack.

This new drinks range follows the recent launch of Biotiful Kefir Protein Single Serve Pots -  combining high protein quark Kefir with three indulgent yet healthy dessert-inspired flavours: Salted Caramel, Chocolate Orange and Strawberry Cheesecake, each with 15g natural protein per 150g pot [RRP:£1.25]. Like the drinks, these delicious spoonable products contain billions of live cultures, calcium and vitamin B12 and are low in fat.

Commenting on these latest NPD launches, CEO and Founder of Biotiful Gut Health, Natasha Bowes said;

“We know there is a demand for products that combine the benefits of clean protein and natural Gut Health. We also know that more than ever consumers want clean, natural products with none of the artificial ingredients that many other products in this category contain - and that is what we have created with our groundbreaking High Protein Kefir ranges. We are thrilled to bring these innovative ranges to the Food to Go category that really delivers in terms of taste, quality, health and convenience.”

The appetite for natural gut health products shows no sign of abating, with consumers more aware than ever before of the importance of maintaining good gut health. However, 60% of consumers say that while they want healthier options, they feel the current choice is limited ( source: The Grocer FTG 2023 ). Bridging that gap, with continued innovation, is Biotiful Gut Health, whose business has seen first hand the continued rise of Kefir sales, which are up by over 50% in value over the last three years – making Biotiful Gut Health the fastest growing yogurt brand over the last twelve weeks, and breaking into the top ten Yogurt brands by value for the first time ( Source:  IRI to 14^th May 2024 )

For over a decade, Biotiful Gut Health has been perfecting Kefir products based on an authentic 2000-year-old recipe, with British milk and billions of live cultures. Pioneering the Kefir category in the UK, they hold nearly 70% market share with their Kefir Drinks and now have the most comprehensive range of natural Gut Health products in the market. Biotiful has been instrumental in growing the UK Kefir Category from its infancy to nearly £100m today.