Home > Latest News > Product Development > Idahoan Perfect Mash Adds to UK Supermarket Portfolio

Idahoan Perfect Mash Adds to UK Supermarket Portfolio

Stuart

3/19/2024 2:32:17 PM

Product Development

3 mins read

Instant mash potato brand Idahoan Perfect Mash has announced new national supermarket stockists in the UK.

As of March 2024, supermarket chain Iceland will stock the 4-portion 109g pouches of Idahoan Buttery and Cheddar Cheese flavours. This is an exciting and entirely new listing for the brand, not formerly available at the grocery chain.

In addition to this, Morrisons has added to its shelves the new, 5-portion, 183g ‘family pack’ of Idahoan’s signature Buttery flavour, as well as the Bacon & Cheese in 109g. With these additions, Morrisons now carries the largest range of any supermarket retailer.

Further to these listings of Idahoan’s sachets, Spar now stocks the Idahoan Perfect Mash ‘Pots’, which can be made on the go for a warming single portion of mash. Available in both Bacon & Cheese and Bubble & Squeak flavours, these have already seen strong sales figures, with three of the Spar depots showing outstanding sales and a 140% increase in sales where a previous year comparison is available.

Deane Ingram, Idahoan's UK Country Manager, says: “We are thrilled to continue adding to our portfolio of national and regional stockists through our exclusive distribution partner Euro Food Brands. Idahoan Perfect Mash as a brand is going from strength to strength in the UK—the numbers speak for themselves. We are working hard to continue bringing this quality convenience product to more customers.”

With these latest updates, Idahoan Perfect Mash, made using pioneering dehydration technology, can now be found across the UK at Tesco, Sainsbury’s, Asda, Morrisons, Waitrose, Coop, Ocado, Amazon, Iceland, Spar, OneStop, and Farm Foods.

Other Articles You Might Like

Stuart

3/6/2024 12:23:06 PM

Financial Times Acknowledges LoveRaw as one of Europe’s fastest-growing companies in FT 1000
LoveRaw, the plant-based chocolate brand, has been included in FT 1000, the annual ranking of Europe’s fastest-growing c...
Product Development 2 min read

Rachel

1/15/2024 1:27:31 PM

D’Amazonia Tea Launches Ground-Breaking Menopause Tea
Award-winning, wellbeing infusions pioneer D’Amazonia is extending its ‘feelgood’ reach in 2024, with a number of highly...
Product Development 3 min read

Gina

12/15/2023 7:51:51 PM

Tequila Rose releases new one litre bottle in time for Christmas
As more pink drink ‘dupes’ have been released this year, Tequila Rose has added another bottle size to their collection ...
Product Development 4 min read

Rachel

11/14/2023 12:00:52 PM

GSN introduces the complete festive feast in a "full-to-brimming' wrap
With Christmas within touching distance and food and drink businesses starting to unveil their seasonal ranges they’ve k...
Product Development 3 min read