Home > Latest News > Product Development > Hip Pop’s bold new look brings pop done better

Hip Pop’s bold new look brings pop done better

Joanne

3/18/2025 3:52:59 PM

Product Development

4 mins read

Hip Pop, the UK’s fastest-growing carbonated soft drink brand*, has unveiled a striking rebrand that makes its mission clear – real ingredients, real refreshment and a drink best enjoyed live.

 

Inspired by the mantra “Get Real”, the new identity, created with Robot Food, features a bold design, vibrant fruit illustrations and packaging that stands out, not blends in.

 

In a category dominated by artificial sweeteners and overhyped health claims, Hip Pop offers a refreshingly honest alternative. Founders Emma Thackray and Kenny Goodman are on a mission to bring better soft drinks to the masses – delicious, fun and genuinely good for you.

Emma Thackray, co-founder of Hip Pop, commented: “This rebrand isn’t just about standing out; it’s about standing for something. People want real ingredients, real taste and real refreshment. We’re here to shake things up and prove that great-tasting soft drinks can also be good for you.”

 

Made with real fruit and live cultures – free from artificial sweeteners – Hip Pop’s soft drinks are lightly sparkling, gut-friendly and low in calories without compromising on taste.

 

Named the UK’s fastest-growing carbonated soft drinks brand in 2024*, Hip Pop is proving that ‘better-for-you’ doesn’t have to mean boring. The rebrand marks the next chapter as the brand expands its retail presence.

 

The newly designed cans are rolling out from February at Sainsbury’s, M&S, Ocado, Co-op and more.

 

*Hip Pop grew 255.2% vs YA, Source: Circana, 52 w/e 28 Dec 2024

 

For more information, visit: https://drinkhippop.com/

Other Articles You Might Like

Kim

8/14/2024 10:58:23 AM

COMMON Becomes the First Mushroom Drink (RTD) to Win a Great Taste Award.
COMMON Drinks Wins Great Taste Award for Blackcurrant & Basil Flavoured Lion’s Mane Mushroom Drink!
Product Development 4 min read

Gina

3/12/2024 12:11:41 PM

Doughlicious - The London Dough Co. Unveils Brand Refresh
The London Dough Co. announces its most epic brand endeavour in its history. The new look will be rolling out in stores ...
Product Development 4 min read

Rachel

3/24/2025 10:10:41 AM

Popcorn Kitchen Launches Pigs In Popcorn Blankets
March 2025 sees Popcorn Kitchen introduce Strawberry chocolate pigs in popcorn blankets as the latest addition to its bl...
Product Development 3 min read

Joanne

8/21/2024 3:06:51 PM

UK’s fastest growing soft drinks brand, Hip Pop, launches in Co-op
Gut Lovin’ drinks brand, Hip Pop, has welcomed another retailer to its expanding list of stockists, just three months af...
Product Development 4 min read