Hancocks reveals its 2024 Christmas range

The UK's leading confectionery wholesaler Hancocks has unveiled its new range of festive treats for Christmas 2024.

Retailers are encouraged to add seasonal novelty products to their Christmas ranges to drive sales during the busiest shopping season of the year.

The new range includes launches from customer-favourite brands including Bonds of London and Candy Realms, as well as an exciting product range from a partnership with Elves Behavin’ Badly.

Bonds of London seasonal candy cups were among the best-selling products last year, and the brand has now introduced a novelty product for this Christmas.

Candy Cups are a great option for shoppers looking for little token gifts or stocking fillers. They’re also eye-catching on the shelves and easy to merchandise, offering an alternative to traditional pick n mix stands that take up a lot of space in-store.

Bonds Reindeer Faces and Winter Wonderland Candy Cup are filled to the brim with festive pick n mix favourites and were extremely popular with customers last year.

New addition to the range is the Snowflakes Candy Cup, filled with raspberry and vanilla flavour sugar-coated snowflake jelly sweets.

The popular Candy Realms brand has also introduced a Merry Mix Candy Cup to its extensive range of seasonal treats. The cup is filled with Christmas Tree Mallows, Candy Stars and Green and Red Sugared Candy Canes and is retailed at under two pounds.

Candy Realms is also welcoming new and improved Christmas lollies to its range this year which make great pocket money buys as they’re retailed for just a pound.

Candy Realms Festive Stackers and Festive Mallow Pops are strawberry flavoured and sugar coated marshmallow lollies, and the Festive Friends Dip n Lick lollipop with dipping sherbet is available in strawberry, apple and blue raspberry flavours.

The wholesaler has also introduced some new and exciting product lines to the World of Sweets range. The new partnership with Elves Behavin’ Badly includes a range of festive Elfie treats, perfect for sweet-toothed young customers.

The Naughty Elf Mix is a candy cup filled with sugar-coated strawberry-vanilla and apple-vanilla flavour mallows, fruit flavour liquorice and crème candy canes, caramel and vanilla favour gummy elves and fruit flavour jelly candy canes.

Another fun and exciting product is the Giant Gummy Elfie which is a giant strawberry flavour gummy in the shape of Elfie that makes a perfect novelty token gift, stocking filler or addition to a Christmas Eve box.

The new Elfie Tongue Painters Bag is a great self-eat or sharing product. The blackberry, raspberry, lemon and orange-flavoured gummies are not only delicious but they’re also fun because they paint your tongue blue.

Kathryn Hague, Head of Marketing at Hancocks said: “We are very excited to share our new Christmas range with retailers and customers.

“Christmas is an important time for retailers, bringing in an increased number of customers looking for seasonal treats and gifting options.

“With confectionery being one of the highest performing categories during Christmas, it’s important for retailers to stock up on seasonal treats customers can use as stocking fillers, token gifts or share with their family and friends over the holidays.

“Creating eye-catching seasonal displays, stocking up early and offering customers new and exciting Christmas products will help retailers make the most of the busy shopping season.”

Hancocks is the UKs leading confectionery wholesaler with 14 nationwide cash and carry stores and an online channel www.hancocks.co.uk. Customers can shop online 24/7 with delivery to the door or click and collect options.

Hancocks is the one stop shop for confectionery for over 25,000 independent retailers and is part of the World of Sweets group.