Home > Latest News > Product Development > GNAW Extends its Chocolate Treat appeal into the Impulse Fixture

GNAW Extends its Chocolate Treat appeal into the Impulse Fixture

Rachel

5/6/2025 1:41:26 PM

Product Development

3 mins read

May 25 sees artisanal chocolate producer Gnaw launch its 4-strong Impulse bar offer (35g) consisting of four involving milk chocolate flavours wrapped in vibrant fully recyclable wrappers.

 

Popcorn & Peanut, Honeycomb & Caramel, Sticky Toffee Pudding and Seville Orange 

 

The arrival of a striking impulse offer has been central to Gnaw’s longer-term growth plans taking its compelling ‘underdog’ story from the confectionery and gifting aisles into the ‘small moments of joy’ impulse fixture.

 

Whether we’re talking garage forecourts, stylish coffee chains, thoughtful airlines, department stores, delis, leading edge workspace food pitstops, high-end vending, gym foyers, quality foodservice sites, cinemas & theatres, Eurostar, online colleague boxes……., there’s always room for a brand that offers clear emotional connections with inquisitive consumers.   

 

According to Gnaw spokesperson, Josh Patterson, ‘We’re fortunate that our long-standing commitment to create NEW flavours in chocolate has tallied with many retailers’ ambitions to trade up and differentiate their impulse treat fixtures.’

 

At a time when the country’s current economic landscape looks a little bleak and the call for health-conscious brands has never been greater, it’s interesting to see that brands that offer distinct, ‘small moments of joy’ propositions: mid-morning pick-me-up, a thinking time accompaniment, on-the-hoof treat, a guilt-free, I deserve this  timeout are very much in vogue.

 

Josh concludes, ‘We’ve thought for some that the Gnaw story deserves to be told beyond the confectionery fixture, which is why a move into Impulse couldn’t be ignored any longer.’ 

 

Ballpark retail £1.75 (35g)

 

Gnawchocolate.co.uk

Other Articles You Might Like

Gina

9/5/2023 8:24:47 AM

Bespoke conveying system from Spiroflow and Cablevey delivers on its promise
Leading materials handling companies, Spiroflow and Cablevey Conveyors, operating as part of Automated Handling Solutio...
Materials Handling 3 min read

Stuart

3/4/2024 2:45:12 PM

Mallow & Marsh brings back fan-favourite coconut flavour to core range
Back by popular demand, Mallow & Marsh’s much-loved coconut mallow is making its highly anticipated comeback, ready to d...
Product Development 3 min read

Gina

12/15/2023 8:00:12 PM

Un-bee-lievable – world’s first vegan honey to launch in the UK
One of Europe’s largest organic food producers has announced the launch of a revolutionary plant-based honey in the UK.
Product Development 4 min read

Joanne

5/14/2025 1:20:56 PM

555 Amanda’s Salmon Roulade Wins “Best New Ingredient” at The Sammies 2025
Seafood supplier 555 Amanda has claimed a major industry prize, this time winning Best New Ingredient at The Sammies 202...
News & Appointments 4 min read