Home > Latest News > Product Development > Deals of the week: Goodrays & CleanCo 25% off at Waitrose for next 2 weeks

Deals of the week: Goodrays & CleanCo 25% off at Waitrose for next 2 weeks

Joanne

9/26/2024 8:34:36 AM

Product Development

4 mins read

Sip Clean, Relax Right: Goodrays launches “Perfect Pairing” campaign with CleanCo and Waitrose 

 

  • Goodrays largest ever in-store promotion with Waitrose launches 26th September and runs for 4 weeks in partnership with premium non-alcoholic spirits brand CleanCo, across 146 Stores

 

  • Consumers will be offered 25% discount in store and online on both Goodrays and CleanCo products 

 

  • Sales drive will be supported by ongoing partnership between both brands, highlighting how CBD and non-alcoholic drinks are the perfect pairing in the run up to Sober October and Christmas

 

Goodrays is launching an in-store collaboration with CleanCo in Waitrose, with the aim to highlight the versatility of CBD drinks via CBD infused alcohol-free cocktails. ‘The perfect pairing to unwind’ will raise awareness around new ways to serve and incorporate both CBD and non-alcoholic spirits into consumers daily routines and lifestyles, with a focus on the benefits of using a 100% natural, vitamin-D drenched, low-calorie and low-sugar drink as a mixer with CleanCo’s non-alcoholic spirits. The fixture will be located on the soft drinks aisle.

 

The Goodrays mixed pack of sparkling drinks (normally £7.50 for 4x250ml cans) will now be £5.63. Each pack contains 1x Yuzu and Elderflower, 1x Raspberry and Guava, 1x Passionfruit & Pomelo and 1x Blood Orange & Grapefruit. Each can contains a market-leading 30mg, the strongest dose of CBD available in a carbonated drink in the UK as well as a daily recommended dose of Vitamin D.
CleanCo non-alcoholic spirits (£17 per bottle) will now be £12.75.  CleanCo is the first of its kind offering a full suite of alcohol-free alternatives to all major full-strength spirits, with a range that includes Clean G (the essence of a London Dry Gin, boasting crisp juniper notes and romantic botanicals), Clean G Rhubarb (a delightful fusion of London dry gin, rhubarb and red berries), Clean W (with notes of oak and sweet vanilla with rich spice, apple and figs), Clean R (a take on Spiced Caribbean Rum with warming spice, golden caramel and a hint of cayenne pepper), and Clean T (an oaky agave spirit with the fresh aroma of blue agave and subtle hints of new oak).
The in-store promotion will be the start of an ongoing cross-company partnership which includes a social media and PR campaign which celebrates 4 new cocktail recipes created by CleanCo’s in-house mixology team. Each recipe has been specifically created for evening relaxation, with additional benefits to help consumers strive for a restful sleep and a hangover-free morning. 

Other Articles You Might Like

Gina

12/4/2023 10:04:21 AM

LoveRaw secures national listings in Netherlands
LoveRaw, the UK’s fastest-growing plant-based chocolate brand*, has secured two new international listings at almost 200...
Product Development 3 min read

Kim

3/5/2025 1:29:20 PM

Software to Simplify your Export Shipment Processing for Faster, Easier and more accurate Export Documentation
Efficiently manage the processing of your export shipments and simplify the production of export documentation

Joanne

12/9/2024 1:57:47 PM

Mash Gang Unveils New Alcohol-Free Pastry Stout for Festive Season
Alcohol-free leader continues to push the boundaries of non-alcoholic brewing with the launch of its indulgent new pastr...
Beverages 4 min read

Joanne

4/10/2025 11:19:54 AM

Easter Egg-ellence – MM Packaging cracks record volumes and creativity
MM Packaging Deeside is celebrating over 100 million Easter Egg packs of all shapes and sizes rolling off its production...
News & Appointments 4 min read