Celebrate the Year of the Horse with Cutter & Squidge’s Limited-Edition Lunar New Year Collection

Lunar New Year Hamper, Lunar New Year Strawberry Matcha Latte Cake, Lunar New Year Brownie Box 

On February 17th, Chinese New Year begins and welcomes the Year of the Horse. To celebrate the season of new energy and fortune, Cutter & Squidge unveils its 2026 Lunar New Year Collection – a joyful line-up of indulgent cakes, cookies, brownies and gifting sets inspired by festive flavours, lucky symbolism, and meaningful sharing moments. 

This year’s collection blends modern indulgence with Lunar New Year traditions, featuring beautifully crafted treats wrapped in a limited-edition sleeve designed by illustrator Georgina Leung (@chop_stick_n_poke). 

Annabel and Emily Lui, co-founders of Cutter & Squidge comment: “We have long admired Georgina's work and are so excited she agreed to collaborate with us on this auspicious occasion. Being Chinese, we are incredibly proud of this range; each year we have the opportunity to put a modern Cutter & Squidge stamp on a traditional celebration. We hope our Lunar New Collection brings much joy and good fortune. Happy New Year!” 

Cutter & Squidge is thrilled to host a Lunar New Year Mahjong Night at their Soho bakery on 18th February from 6-8pm, in collaboration with Dear Asia, London’s favourite Mahjong school. Guests can celebrate the Year of the Horse with an evening of play, laughter, and learning. Whether a Mahjong whizz or a total newbie, everyone is welcome to join the fun with London’s top teachers. The night also features a dazzling lion dance, bringing luck and joy to the year ahead. Tickets start from £36.75 for experienced players and £57.75 for guided Mahjong lessons.

Cutter & Squidge’s Lunar New Year key highlights include: 

• Lunar New Year Strawberry Matcha Latte Cake (Postable) (from £47.99) - This is Cutter & Squidge’s first-ever matcha cake - beautifully soft, fluffy layers filled with silky matcha buttercream and sweet strawberry jam, topped with strawberries, dried slices, and white chocolate. A joyful centrepiece for gatherings, gifting, and celebrations. 

• Lunar New Year Hamper (£72.99) - A luxurious celebration hamper curated for gifting, filled with premium festive treats including: Caramelised Sesame Peanuts, Cha Dong Clementine Tea, Lunar New Year Brownie Selection, Red Velvet Postable Cake, Lucky 8 Brownie Bites. Wrapped in a beautifully designed Lunar New Year sleeve by Georgina Leung, it’s the ultimate way to send joy and happiness. 

• Lunar New Year Brownie Box (from £21.99) - Kick off the Lunar New Year with best-selling rich, fudgy brownies and blondies in festive flavours - perfect for gifting, sharing or treating yourself. Flavours include Yuzu Raspberry Blondie, Strawberry Matcha Blondie, Salted Yolk Caramel Brownie and Mandarin Dark Chocolate Brownie and also available with Cha Dong Tea pairing 

• Lunar New Year Lucky Cat Letterbox Gift (£29.99) - A delightful letterbox-sized gift set filled with festive treats and keepsakes, wrapped in an exclusive Red Envelope style sleeve to wish loved ones luck and fortune for the year ahead.. Includes delicious treats from Matcha Lucky Cat Cookie to Haverose Koi Cat Bag Charm - a thoughtful way to send good fortune and festive cheer to friends, family, or colleagues. 

• Lucky 8 Brownie Bites (£9.99) - Eight luxurious mini brownie bites crafted from Cutter & Squidge signature recipe. Each bite is rich, fudgy and dusted with edible gold for a touch of luck and prosperity. Perfect as an add-on gift or a sweet token of luck. 

• Lunar New Year Cookie Tin (£24.99) - A playful, celebratory collection of festive biscuits inspired by lucky symbols and meaningful flavours, wrapped in a striking Lunar New Year sleeve designed by Georgina Leung.

• Cha Dong Tea (£9.99) - A refreshing clementine iced tea blend that’s sweet, tangy, invigorating, and the perfect pairing for Lunar New Year treats. 

Every product is thoughtfully created to bring loved ones together, and sweeten the Lunar New Year celebrations. Send a little joy, sprinkle in some good fortune, and celebrate health, happiness, and all the delicious moments the year ahead has to offer with the Cutter & Squidge Lunar New Year collection. 

Order the collection online for friends and family or visit the bakery in Soho to grab these limited-edition treats available from 15th January for delivery from 30th January. Full collection available here. 

CutterandSquidge.com / @cutterandsquidge