Biotiful Gut Health celebrates Organic month with two delicious new flavours of their Best of British Organic Kefir Drink.

Biotiful Gut Health, the UK’s leading Kefir brand, is continuing to demonstrate their Natural Gut Health leadership with further innovation, this time in the Organic category.

20 million UK shoppers have said that they would buy more organic if better choice was available ¹. Biotiful is addressing that consumer need directly with a relaunch of their highest quality Organic Drinks range, including two new delicious and beautifully clean Kefir drinks.

The new SKUs are Biotiful Organic Kefir Drink Blossom Honey 500ml and Biotiful Organic Kefir Drink Vanilla Chai 500ml.  Both flavours are highly on trend – sales of Chai Tea are up 93% yoy ^2,  while one of the leading Organic and Natural Food Conferences, Expo West, identified Honey as the key ingredient of the season ³

The two new flavours will sit alongside the hugely popular and award-winning Biotiful Organic Kefir Drink Original on shelves from September. Biotiful Organic Kefir is the number 1 sku in the total Kefir Drinks category ⁴, and is the winner of not only a 2023 Quality Food Award, but also a 2024 Great Taste Award – with judges in both awards praising it for its delicious creamy taste.  

These awards capped a strong year for the Biotiful Gut Health brand – becoming the fastest growing Yogurt brand, and now the 9^th largest Yogurt brand overall. ⁵

All three products have been specially crafted to be the highest quality in the market - made with whole British Organic Milk for a wonderfully creamy texture and beautifully clean taste, are high in protein, and packed with calcium, vitamins and minerals. They’re also made with only clean ingredients, with absolutely nothing artificial, making them a naturally delicious way to support Gut Health everyday.

The timing of this new launch could not be better;  just as the UK Soil Association begins Organic September – their annual celebration of all things organic.

Biotiful Organic Kefir Drink Blossom Honey 500ml and Biotiful Organic Kefir Drink Vanilla Chai 500ml will launch in Ocado, Booths and Whole Foods Market on the 1^st September, then in Sainsburys later in the month. RRP for both is £2.75 for 500ml.

Biotiful Organic Kefir Original is available in 500ml ( RRP £2.75 ) and 250ml ( RRP £1.75 ) in Sainsburys, Waitrose, Ocado, Booths and Whole Foods Market.

Commenting on the launch, CEO and Founder of Biotiful Gut Health, Natasha Bowes said;

“ Here at Biotiful, our focus is on offering consumers only the best tasting clean and natural products, so Organic sits perfectly within our Drinks range. There’s a reason why 60% of people with Gut Health issues buy organic – and we’re delighted to be offering them even more choice with our two new delicious Organic Drinks: Blossom Honey and Vanilla Chai.” ⁶

For over a decade, Biotiful Gut Health has been perfecting Kefir products based on an authentic 2000-year-old recipe, with British milk and billions of live cultures. Pioneering the Kefir category in the UK, they hold nearly 70% market share with their Kefir Drinks and now have the most comprehensive range of natural Gut Health products in the market. Biotiful has been instrumental in growing the UK Kefir Category from its infancy to nearly £100m today.