On 13th May, creative digital agency Anything announced they had designed and built a new website for Cauldron Foods. The website has a vibrant new look and showcases a new range of products, packing a powerful plant-based punch as part of the brand’s new look. The team at Anything has created a modern tech stack and new CMS to allow the brand to seamlessly add content such as new products, campaigns and recipes.
The project reinforces the long-standing relationship between Anything and Quorn (Cauldron's sister brand in the meat alternative category) which has seen them launch together over 24 websites globally. Through meticulous planning, seamless interpretation and cohesive client relations, Anything has created a fully functional, customisable website that reflects Cauldron’s new vibrant identity.
Leanda Falcon, Client Services Director at Anything, said: “Our relationship with Quorn has grown from strength to strength and we were delighted to be appointed as Cauldron’s digital agency to design and develop the new website.
“It represents the brand beautifully and we look forward to continuing to work alongside the team to ensure we provide the best digital solutions and service. Cauldron will also be joining us on a continuous optimisation roadmap, where we’ll continue to create campaigns, new content and recipes with the Cauldron team to help grow and engage Cauldron’s fans.”
Quorn Foods, Head of Digital, Lindsay Winstanley, said: “Cauldron has a delicious product range bursting with flavour and the new branding really represents this energy. We needed our website to truly reflect the new look and feel for the brand. That's where, Anything, stepped in. They have translated our new Cauldron brand identity into a fun, interactive and high performance website. “
“Users can explore our delicious products and recipes through a vibrant new website design, with a seamless customer journey. Working with the talented team at Anything is easy, they understand our business and always exceed our expectations.”
The new website brings Cauldron under the Quorn Foods global digital ecosystem with the same tech stack and environment. By adopting a Content as a Service solution and utilising Contentful Enterprise CMS, Anything ensured the team at Cauldron have a scalable, secure, and performance-optimised website that can grow and adapt with the business. The Contentful platform is a proven alternative to less flexible CMS solutions which can quickly become outdated and require regular updates to stay secure.
