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Alcohol free mulled wine launches in the UK's biggest supermarkets

Joanne

10/7/2024 9:22:38 AM

Product Development

3 mins read

Christmas is the perfect time of year to raise a glass and celebrate with loved ones. 

 

But with 30 per cent of men, and 26 per cent of women (excluding non-drinkers) reportedly cutting down the amount they are drinking in 2024, the festive season is set to look less boozy than usual. 

 

Just because you’re cutting down on alcohol doesn't mean you have to miss out on your favourite festive tipples. 

 

For the third consecutive year, alcohol free wine brand, Eisberg, has produced a delicious, seasonal alcohol-free Mulled wine - available again this year from Tesco.

 

If you’re looking to try an alcohol-free alternative this year, be quick on your feet, because for the past three years, Eisberg’s much-loved Mulled has flown off the shelves before Christmas week.

 

And with 59 per cent of people revealing that they would try alcohol free Mulled wine, we’re expecting another sell-out.

 

Dan Harwood, Managing Director for Eisberg's SW Wines Europe, said: “We are thrilled to be launching our Mulled wine in Tesco this Christmas.  

 

“Getting together with loved ones and sharing delicious food and drink is one of the highlights of Christmas. 

 

“Mulled wine is such a symbol associated with this time of year, and everyone deserves to enjoy a glass, whether you’re sober, sober-curious or not. 

 

“The low-and-no category is growing, and introducing seasonal favourites like this is important to give people the choice they deserve. 

 

“If you’re trying low/no alternatives for the first time, our 0% Mulled wine is a great entry point. When you think of a good mulled wine you think of all the flavours, spices and smells - which Eisbergs 0% still has. You really don’t miss the alcohol.”

 

Available for just £3 from October, the warming beverage packs a punch with comforting spices, aromas of dried fruit and touches of orange peel. 

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