UK sales of European chorizo from Spain reach record high

Sales of European chorizo from Spain have hit a record high as UK consumers’ appetite for quality cured meats grows in the UK market.

According to the Spanish Chorizo Consortium, cured sausage imports into the UK from Spain reached an all-time high value of €104 million in 2024, up 2.4 per cent on the previous year. Of this, the ‘sarta’, or horseshoe-shaped chorizo, is the most popular type of chorizo, accounting for 89 per cent of total imports.

After France, the UK is now the second-largest destination market for cured sausage exports, with a total value of €425 million in 2024, an 8.3 per cent increase on the previous year.

To mark the growth in sales, the Spanish Chorizo Consortium has launched a co-funded campaign by the European Union known as “EUChorizo”. This initiative, led by Atlas Marketing Studio as the Implementing Body, was officially kicked off at the launch event held on April 29, 2025, at Camino Monument. The event included a presentation on chorizo, a masterclass showcasing the different types and uses, and a guided chorizo tasting session.

Campaign Project Manager, Ariadna Cánoves said: "The aim of this campaign is to deliver a unified message that European Chorizo from Spain stands for quality, traceability, and versatility, fully complying with the highest European production standards."

Through this event, a 3-year campaign begins, aimed at achieving various promotional and communication objectives, with the ultimate goal of delivering a unified message about the versatility and quality of European chorizo from Spain. The campaign will include activities such as trade fairs, restaurant partnerships, digital campaigns, and supermarket promotions.

The Consorcio del Chorizo Español brings together 17 of Spain’s leading meat producers. Consortium-approved chorizo is exported to more than 50 countries worldwide.

For more information, please contact Pippa Eke at: hello@pippaandco.co.uk