Home > Latest News > News & Appointments > Bluewater appoints Niklas Ivarsson President Commercial Division (Horeca) at Bluewater USA Inc, Spearheading Brand Re-Launch in North America

Bluewater appoints Niklas Ivarsson President Commercial Division (Horeca) at Bluewater USA Inc, Spearheading Brand Re-Launch in North America

Kim

10/16/2024 8:29:54 AM

News & Appointments

3 mins read

Bluewater USA Inc, a wholly-owned member of Sweden’s Bluewater Group, a global innovator in water and beverage solutions, is excited to announce the appointment of Niklas Ivarsson as President, Commercial Division HoReCa North America. With a 20-year track record in global sales and marketing in the food and beverage and manufacturing industries, Ivarsson will play a pivotal role in relaunching Bluewater Brand business-to-business operations in the North American market.

 

Niklas Ivarsson brings broad-spectrum experience in sales and, marketing, and branding roles, with over a decade dedicated to building sales strategies at the territory, regional, and national levels in North America. His previous leadership role as Chief Commercial Officer at Gruppo Cimbali SpA showcased his ability to drive business turnarounds and international expansion. Ivarsson’s extensive background includes influential positions at Waring Commercial, Matfer Bourgeat USA, FETCO, and F. Gaviña and Sons, Inc.

 

“Now is a key time for Bluewater as we prepare to launch the company’s unique Café Station into the North American coffee industry,” said Ivarsson. “I’m stoked to join such an innovative company and be part of this historic moment to shape the foodservice and coffee industry’s view of the way they use water.”

 

Ivarsson added that in contributing to its growth in this dynamic American market, the Bluewater focus will very much be on delivering service excellence and exceptional value to its partners and trade and consumer customers. He noted that the Bluewater Café Station “is a truly revolutionary commercial integrated water purification and mineralization system innovated to enable professional quality-minded baristas to bring flavors of coffee to new levels of perfection.”

 

With an educational background in industrial electronics, Ivarsson possesses a diverse skill set in sales management, new business development, customer service, and product education. His hands-on leadership style and integrity have consistently resulted in profitable sales growth for companies of all sizes.

 

Bluewater founder and CEO Bengt Rittri said the Bluewater Brand is poised to enhance its presence in North America under Ivarsson’s leadership, aligning with a strategic plan to strengthen operational activities and integrate its brand portfolio from coast to coast. “The upcoming launch of Bluewater’s innovative offerings for the hospitality industry, including our unique Café Station, underscores the company’s commitment to sustainability and quality in the beverage industry,” Mr. Rittri said.

Other Articles You Might Like

Gina

5/13/2024 9:57:49 AM

Carpathian Single Malt Whisky Wins Double Gold scoring 98 points and Silver at San Francisco World Spirits Competition
The Double Gold medal awarded to Carpathian Single Malt Whisky Vradiano Cask Finish that scored 98 points is an incredib...
Product Development 4 min read

5/27/2025 10:18:53 AM

Burger King® UK just Dropped a Major Menu Refresh
This month, Burger King® UK is turning up the heat with one of its biggest menu launches in recent years! The burger con...
Product Development 4 min read

Joanne

9/26/2024 8:34:36 AM

Deals of the week: Goodrays & CleanCo 25% off at Waitrose for next 2 weeks
Sip Clean, Relax Right: Goodrays launches “Perfect Pairing” campaign with CleanCo and Waitrose 
Product Development 4 min read

Kim

7/15/2024 8:09:03 PM

‘Still baked into manual AP processes? - why automated AP and statement reconciliation are crucial for Food & Beverage producers in 2024.’
As the largest manufacturing sector in the UK, Food & Beverage (F&B) organisations are spinning many plates and their su...
Software Solutions 4 min read