Home > Latest News > Beverages > Three Robins Unveils Improved Recipes, Brand Identity & Scotmid Listing

Three Robins Unveils Improved Recipes, Brand Identity & Scotmid Listing

2/24/2025 2:14:11 PM

Beverages

4 mins read

Yet more positive strides for oat mylk disruptor, Three Robins, who are excited to unveil their swish new identity for its two, core oat mylk lines, Barista Oat and Choccoriffic, just in time for their game-changing 177 Scotmid launch (Feb 25); secured courtesy of a popular ‘Scottish Favourites’ initiative

 

Initially launched back in 2022, Three Robins has added some much needed ‘underbird’ momentum to a category for the most part, dominated by vast, conveyor belt operations.   Initially conceived by mother-of-3, Karen Robinson, who was simply unable to source for her son a credible, plant-based milk that reflected met her low-in-sugar yet rich in nutritional integrity needs, Karen has now evolved her recipes yet further by removing the last trace of added sugar that resided within the original Chocolate Milk, whilst removing the acidity regulator (dipotassium phosphate) from the Barista Oat Milk further underpinning its ‘clean deck’ credentials.

 

 

If that wasn’t exciting enough, Three Robins has now scaled sufficiently over the last year to transition 100% to best-in-class Scottish Oats, a long-standing ambition for proud Dunediner, Karen Robinson.

 

According to Karen, the thinking behind our new look engaging look was four-fold: 

 

 

 

 

 

With latest Mintel data suggesting that 30% of UK consumers are searching the dairy-free aisle and       1 in 4 trying a milk-free substitute over the last 12 months, it’s clear to see the opportunity for a dairy mylk with appetite appeal, growth ambitions and a superior, vitamin-rich ingredient deck

 

 

Karen concludes, ‘We may be a new voice in the chiller cabinet but thanks to timely grants from the likes of Scottish Enterprise, Food & Drink Federation Scotland and Mission Ventures we’ve been able to fast-track our range evolution.  Of course, budgetary support is invaluable but we place just as much credit to like-minded voices who’ve been on hand to sense-check our thinking and provide moral support (Buy Women Built, The Kids Food Collective and Female Founders Rise.’

 

Threerobins.co.uk

Other Articles You Might Like

Wendy

3/3/2025 11:52:28 AM

SGS Awarded 5-Star Rating by BRCGS for Exceptional Leadership in Food Assurance
SGS, the global leader in food assurance and quality services, is proud to announce that it has received a prestigious 5...

Joanne

10/14/2024 10:46:24 AM

Porta 6 Launches New Lisboa Red Wine 1.5 Litre Bag in Box in Waitrose
Guy Anderson Wines, exclusive importers of Porta 6 wines in the UK, today announces the launch of a new Porta 6 Lisboa R...
Product Development 4 min read

Joanne

12/11/2024 2:33:30 PM

Family run pork pie firm set for growth following investment
A family run business famed for its award-winning pork pies is set for growth following a five-figure funding boost from...

Joanne

8/11/2025 8:43:08 AM

DataLase to showcase sustainable coding & marking solutions at UK Packaging Expo 2025
DataLase, the global leader in photonic printing solutions, is set to make its exhibition return at UK Packaging Expo 20...