Hard Rock Cocktails expansion continues with AF Blakemore.

Hard Rock Cocktails continues its rapid UK expansion with another major distribution milestone: a new partnership with AF Blakemore, a highly respected name with 100 years of experience in the industry.

Known for its expertise, tailored food solutions, quality products and exceptional service, AF Blakemore supports businesses with an extensive portfolio of over 5,000 products from market-leading brands. Covering chilled, ambient, frozen and catering supplies, their broad and flexible range makes them an ideal partner to help bring Hard Rock Cocktails to a wider audience.

AF Blakemore’s multi-temperature band delivery capability sets them apart in the sector, allowing chilled, frozen and ambient products to be delivered together in one efficient drop. This ensures Hard Rock Cocktails arrive in the perfect condition, maintaining quality, freshness and the premium experience that consumers expect from the iconic brand.

This new listing builds on Hard Rock Cocktails’ mission to make its legendary ready-to-drink range more accessible across the UK. Inspired by the world-famous cocktails served in Hard Rock Cafes worldwide, each Hard Rock Cocktail delivers vibrant, bar-quality flavour in a stylish, convenient can. Whether served at events, in hospitality venues, or as part of an on-the-go offering, the range captures the unmistakable energy, spirit and attitude of the Hard Rock lifestyle.

THE HARD ROCK COCKTAILS RANGE AVAILABLE

The initial flavours launching with AF Blakemore include Passion Fruit Martini, Strawberry Daiquiri and Classic Mojito, with Espresso Martini and Piña Colada following shortly after.

George Markham, National Sales Manager for Hard Rock Cocktails, commented: “Partnering with AF Blakemore marks an exciting step forward for Hard Rock Cocktails in the UK. Their century of experience, strong customer relationships and outstanding distribution capabilities make them the perfect partner to help us grow our footprint within the UK convenience channel. We’re thrilled to see our bold flavours and iconic brand energy become accessible to AF Blakemore customers across the UK.”

Stephanie Hooper, Trading Controller - Wine, Spirits & RTD’s at AF Blakemore commented: “We’re delighted to be partnering with Hard Rock Cocktails as we continue to strengthen and diversify our drinks range. Hard Rock is an iconic brand with strong appeal and its cocktail range offers something genuinely exciting for our customers. We look forward to working closely together to bring Hard Rock to our customers across the UK.”

With AF Blakemore now driving distribution, Hard Rock Cocktails is set to reach even more operators nationwide, delivering iconic flavour, standout design and the unmistakable Hard Rock experience to the foodservice channel.