Former Liquid Death International Executives Launch Unchartered Territory, a Global Brand Building Agency with Clients Drip, Alba and Mayah

Global brand building agency Unchartered Territory has officially launched, co-founded by industry veterans Ben Dando and Oli Russell-Cowan. Unchartered Territory is already making waves debuting with high-profile clients Drip Water, co-founded by artist and broadcaster Big Zuu, ALBA, a bold ready-to-drink margarita brand from New Zealand and Mayah, a groundbreaking UK-based body skincare brand leading the way in pre-post wellness for a new era for mums. 

“We didn’t set out to build just another agency,” says Ben Dando, co-founder and former MD of International at Liquid Death. “We’ve created our global brand building agency for founders, creators and rebels, brands that challenge convention and want to do things differently. We offer a track record of success and expertise to help navigate brands deliver growth”. 

Unchartered Territory is positioned as a launchpad for ambitious, culture-forward brands in the the cpg, wellness and lifestyle sectors. They help brands expand into new channels, markets and territories offering advisory & leadership, international expansion strategies, brand development, lifestyle marketing & partnerships and have successfully facilitated capital raising for brands via their global network. 

“We’re building a new playbook for global storytelling, one rooted in culture, not cliches,” says Oli Russell-Cowan, co-founder and former Lifestyle Marketing Director at Liquid Death “Unchartered Territory is about carving bold, original paths for brands with serious ambition.”

Big Zuu, co-founder of Drip Water, added:

“Working with Unchartered Territory was like linking with people who speak your language,” said Big Zuu. “They bring mad creativity and real purpose to how we're going to launch Drip around the world.”

With a mission to build global brands that spark conversation, not just conversion, Unchartered Territory is set to become the agency of record for the next generation of purpose-driven, culturally relevant companies.