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Bon Accord Soft Drinks secure national deal with Sainsbury's


9/6/2023 10:37:27 AM


4 mins read

Naturally sweetened drinks brand's 750ml range will hit the shelves of 22 stores across Scotland.

Bon Accord Soft Drinks – one of Scotland's most beloved soft drink brands – has today announced that their one hundred per cent naturally sweetened 750ml range will now be available for purchase in 22 Sainsbury’s stores across Scotland in cities including Edinburgh, Glasgow, Aberdeen, Dundee, Stirling and Livingston.

The Bon Accord Soft Drinks range in Sainsbury’s stores will consist of 750ml sharing bottles of Rhubarb Soda, Cloudy Lemonade, and Ginger Beer. Rhubarb Soda is crisp and refreshing, with real rhubarb flavour, Cloudy Lemonade is tangy and tart with a zesty zing, and Ginger Beer is made with real ginger for a flavour that gently tingles and builds without overwhelming.

With limitations on advertising products with high fat, salt and sugar (HFSS) online and in-store, Bon Accord is becoming increasingly desirable to retailers and stores across the country. The naturally sweet drinks are now compliant with new government regulations regarding the fat, salt and sugar content of consumer goods.

Karen Knowles, Managing Director of Bon Accord Soft Drinks said: "We’re thrilled to be working with Sainsbury’s and are over the moon to announce that our one hundred percent naturally sweetened drinks will be available to even more people across Scotland thanks to this partnership.    

“Our emphasis on natural ingredients and environmentally conscious packaging makes us stand out in the soft drinks space, and we can’t wait for more people to try our refreshing and better-for-you drinks.    

“Existing Bon Accord drinks fans will know that each flavour is carefully crafted to cater to every pallet, delivering a memorable moment with each sip. However, in keeping with the latest consumer trends and customer feedback, we’ve recently revamped our recipes, meaning Bon Accord drinks are now high-fat, salt and sugar compliant. Our customers asked, and we listened! Our iconic soft drinks just got so much better with the already naturally sweetened drinks now having an even lower sugar content.”

With a heritage dating back to 1903, Bon Accord Soft Drinks have been delivering exceptional beverages to communities across Scotland for over a century. Founded by the current owner's great-great-grandfather, the brand was reimagined and refreshed in 2016 and remains a family-owned and run business to this day.

This revamped range from Bon Accord Soft Drinks is crafted from 100% natural ingredients; paired with the one-hundred-per-cent recyclable glass bottles, the drinks are the perfect choice for both health and eco-conscious consumers. With a focus on making its fruity products even more natural, Bon Accord Soft Drinks offers a unique product to the marketplace.

The soft drinks market in the UK is worth over £15bn annually, and the functional wellness drinks market is worth £240.2m, representing 2.7% of the soft drinks market. Shoppers are willing to pay more than double the average price of a normal soft drink for a functional one, making the Bon Accord Soft Drinks range even more appealing to health-conscious consumers.

Karen Knowles continued: "Our new range of naturally sweetened soft drinks is perfect for anyone looking for a healthier take on a classic drink. We are proud to offer consumers a better-for-you option that is not only naturally delicious but more accessible now than ever.”

The 22 stores across Scotland stocking the 750ml range include:

For further information please visit Bon Accord’s blog here.

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