Warburtons, the UK’s number one bakery brand has announced the launch of four new additions to their 100+ strong bakery portfolio. This month, new lines will be added to their ‘Our Dough and Tiger Bread ranges, including crunchy Tiger Rolls, a Tiger Bloomer with Sourdough, ‘Our Dough Soft White Rolls and ‘Our Dough Thin Bagels.
The new product launches demonstrate the continued long-term growth of both product ranges, and commitment to investing in innovation by the 150-year-old family business. This year Warburtons has already launched several new products including a range of Flatbreads, Pizza Crumpets, Protein Bagels and Brioche Hot Dog Rolls, and announced over £100m investment in new bakeries, distribution hubs and new product lines to further support the business’ future growth.
Tiger Bloomer with Sourdough, and Tiger Rolls: Packed with distinct flavour that everyone loves, the Tiger Bloomer with Sourdough and Tiger Rolls bring a delicious twist and satisfying, premium crunch to the daily lunchbox and midweek meals. The Tiger Bloomer with Sourdough will be available from 31st August in Tesco and in wider retailers from September (£2.00 RRP). The Tiger Rolls will be available from 20th September in major retailers (£1.90 RRP).
Sourdough: Making sourdough more accessible for everyday family life, Warburtons introduces its new 'Our Dough Soft White Rolls and 'Our Dough Thin Bagels, perfect for bringing a delicious flavour boost to quick weekday breakfasts and lunches. The ‘Our Dough Thin Bagels will be available to purchase from 31st August in major retailers (£1.85 RRP), and the ‘Our Dough Soft White Rolls will be available from 20th September in major retailers for (£1.90 RRP).
“For 150 years, our family business has been passionate about making the best quality bakery products for the nation's families,” said Jonathan Warburton, Chairman of Warburtons. “This year, we’re celebrating that heritage by looking forward, innovating to meet the changing tastes of consumers and introducing our biggest ever raft of new products. We are particularly excited to have entered new categories with our Brioche Rolls and Buns, as well as significantly enhancing our Gluten-Free range, and expanding the popular sourdough across more of our portfolio. 150-years is a significant milestone for us, and it’s only fitting that we celebrate by giving our customers more of the quality and innovation they expect from our brand.”
