The campaign celebrates the faces behind the brands, their journeys and visions for making better food for people and the planet. The campaign features their individual stories, a series of brand recipe collaborations and a chance to WIN organic groceries from across the ranges.
With increasing concerns about what is going into our food, research has shown that, 83% of us are now buying organic and we’re also buying it more often, with the average shopper making 17 supermarket trips to buy organic each year.
As consumers increasingly seek products that support healthier lifestyles and a healthier planet, ‘83% of UK households now buy organic products, with shoppers purchasing organic products on average once every three weeks, equivalent to 17 organic shopping trips per year’ ¹.
Pip Organic are leading the way for transparent food standards and showcasing the positive impact organic has on people, communities and the environment. Karen O’Flaherty – Co-Founder of Pip Organic said:
“For many years, individual businesses have been telling their own organic stories. Shining a light on incredible organic brands in the industry creates a collective voice that demonstrates the breadth, value and momentum of the sector. Consumer interest in organic continues to grow, and by working together we can help more people understand the positive difference organic can make."
We now see a growing recognition of organic production at a national level. In its Farming Roadmap 2050: Growing England's Future, published in June 2026, the Government stated:
"We recognise the benefits of organic production for the environment, through improvements to water quality, soil health, biodiversity, carbon emissions and animal welfare."
Further information supporting the need for Organic can be highlighted with the YouGov Survey: Self- serve 31st March 2026 below:
‘61% of surveyed British adults say they are concerned about the safety of ingredients in products such as food, cosmetics, and personal care items’
‘Over a third (37%) say they are more concerned about harmful substances than they were a year ago’
‘44% say they are avoiding certain products or brands’
‘Nearly half (48%) say too little is being done to ensure products are safe from harmful ingredients’
Source- YouGov Surveys: Self-serve | 31 March 2026
Competition page found here: https://piporganic.com/pages/pip-competition
