Hitting shelves this week, The Gym Kitchen High Protein Porridge range has been developed to target morning occasions, with a convenient format that fits into busy, active daily routines.
The porridge delivers significantly more protein than standard instant oat products, with a short and simple ingredient list. Neither variant carries red GDAs for fat, saturates, sugar or salt, and they are suitable for vegetarians.
The launch is the part of an ambitious NPD stream from The Gym Kitchen, expanding the brand’s proposition into multiple categories - providing shoppers easy ways to add high-protein options to their daily diets.
The Gym Kitchen Founder, Segun Akinwoleola, said: “Porridge is a natural fit for our proposition around high protein, taste, health and convenience, with an instant format that requires no refrigeration, no equipment and no preparation beyond a kettle.
“We are incredibly excited to entering yet another new category and to expand our footprint in ASDA, supporting evolving modern eating habits.”
The Gym Kitchen High Protein Golden Syrup Porridge 70g - £1.30
The Gym Kitchen High Protein Chocolate Porridge 70g - £1.30
